Health Professional Radio is an online 24 hour radio station for health professionals.
After learning that there was no dedicated radio station for one of the biggest professions in the world, a group of health professionals from Australia and America decided to do something. Now, their 'side project' has grown to be one of the highest--‐rated online health radio stations in the world.
Health Professional Radio (HPR) launched in mid 2013, and has quickly amassed over 50 hours of content, interviews with more than 100 doctors, nurses and physicians from around the world, and is now listened to by over 6000 people a week - and it's still growing! So, what's been the secret of their rapid success? "I think it just shows how underserviced the health audience has been for a long time," says station manager Matthew Barram. "There are more than 1.4 million health workers in Australia alone, and where do they get their news and politics from?" Barram points out that the time--‐poor environment in which doctors and nurses operate means an Internet radio station is the perfect format for workers to digest information.
"Our listeners tune in on their computer, laptop, smart phone or even just listen via the hospital PA." HPR.FM reports on current issues facing the health sector, advancements in technology and celebrates breakthroughs in medical science around the globe. A team of passionate producers work round--‐the--‐clock to procure fantastic and insightful interviews with health professionals, politicians, key stakeholders, union representatives, professors and members of the general public. 2014 will see the audience base of hpr.fm rise to an astounding 48,000 listeners/month. When asked about the potential for revenue from advertisers facing the once 'basement operation', Barram is not too perturbed. "We have been approached by advertisers, sure, but for now our focus is on maintaining the quality of our content and exploring topics that our listeners want to hear. If health advertisers continue to be attracted to the station, then that's simply an added bonus."