Techsailor Launches Social IQ, a Break-through Social CRM Solution

Integrated business framework to deliver 25 end-to-end social use cases

Techsailor, a TO THE NEW group company, has announced the launch of Social IQ, an integrated Social CRM offering. The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.

Social IQ's business framework offers an industry-leading bouquet of 25 end-to-end Social CRM use cases ranging from strategy, engagement, response management, creative, content and analytics, underpinned through a strong layer of technology. Social IQ will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

TO THE NEW is bringing this solution across APAC markets through its group companies, TechSailor in Singapore and Ignitee Digital in India.

Commenting on the launch of Social IQ, Leon CK Leong, Chief Biz Dev Officer (S.E.Asia) Techsailor, stated, "The evolution of Social Media has seen marketers bullishly jump on the bandwagon, as they compete for the mind share of today's savvy 'Social Customers'. This digital war has left many questioning, if not doubting, the effectiveness, the ability to measure, and most importantly, the ROI of Social Media. Techsailor, together with TO THE NEW was thus inspired to research and develop Social IQ, an end-to-end Social CRM solution that spans from delivering a holistic digital brand experience for the Social Customer to cross-channel digital analytics and intelligence to connect social data with business objectives as well as generate actionable insights.

With more than 150 clients globally, TO THE NEW is one of the only digital service providers with specialised centres of excellence around Content, Analytics, Marketing and Technology. Social IQ aims at integrating best practices around each of these to help brands in every step of the way accomplish social for business - from building social strategies to implementing integrated technologies and running these processes on behalf of clients.

Techsailor has an array of renowned clients across various sectors including Corporate, Lifestyle, F&B, Healthcare, and Travel & Tourism, and is now aggressively focusing on growing the business across industries throughout the Asia Pacific region.