Major retail analytics market players include 1010Data, Adobe Systems, Inc., Angoss Software, Bedrock Analytics Corporation, FLIR Systems, Inc., HCL Technologies, IBM Corporation, Information Builders, Microsoft, MicroStrategy Incorporated, Oracle, Qlik Technologies, Inc, Salesforce.com, Inc., SAP SE, SAS Institute, Tableau Software, Teradata, and TIBCO Software, Inc.

Strategy can be seen as an on going positioning process for an organization and strategic planning can be seen as a separate activity reviewed at periodic well defined intervals. Strategy involves achieving a competitive advantage for organizations.