In recent decades big hospitality corporations have taken a whale size bite out of independently owned restaurant hides. The pendulum is staring to swing back however as bold and creative entrepreneurial rebrands are enticing a younger hip audience into their establishments who grew up eating in chain restaurants and now aspire to something more original and engaging.

"We are excited to unveil the Viktor and Simon furniture lines during IHMRS, which offer a more trendy, industrial vibe for hospitality design." -Janene DiSanti, Co-Owner

This Taco Bell in Redwood City is the first of this new design concept to be constructed in California, opening its doors in October of 2012.