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AvidTrak releases Free Call Tracking Primer for Performance Search Engine Marketers i-Newswire, 2010-03-19
AvidTrak releases a Call Tracking Primer that enables Search Engine Marketers to understand the know-how on how call tracking is implemented and the rich actionable data that this offline conversion technology can yield in planning SEM campaigns.

AvidTrak: Keyword to Call Tracking Product for Performance Search Engine Marketers i-Newswire, 2010-02-09
AvidTrak is a call tracking product that is available as web based software. The purpose of AvidTrak is to help Search Engine Marketers conducting paid and organic search marketing to determine the exact keywords that lead to inbound phone calls.