The launch of this testing studio further solidifies the brand's goal of involving customers in product development.

Forever Cosmetics launched Nailed IT!, an ecommerce app that allows users to try on nail polish online before buying it. The app also recommends matching apparel colours.

Celebrities and top media press attendants to receive the exclusive Fashionably Delushous Duo Set created by Delush Polish for GBK's 2014 New York Fashion Week Luxury Gift Lounge event.

Rescue Beauty Lounge has released its Bloggers' Collection 2.0. These nail polishes were each created in collaboration with some of the top nail bloggers in the world!

CND Vinylux is a new product that results in a manicure that lasts for seven days, but it requires no base coat or curing with a UV or LED lamp. Nail Polish and More is excited to offer for sale a full line of Vinylux colors.

Morgan Taylor Professional Nail Lacquer is now on sale at NailPolishAndMore.com. These products are known for their high quality and wide variety of colors. To celebrate, NPM is offering free shipping on all purchases over $100 through August.

Caboodles, the leader in cosmetic organization, has added an array of new bold prints and patterns to their extensive ensemble of stylish storage. The new products will be available this fall in stores nationwide, including Target, Walmart, & Meijer.

Ireland-based Shellac Nails Ltd. announced the release of a spring and summer collection of five new shades of the company's shellac style gel nail polish.

The CND Shellac Summer Splash Collection, Artistic Colour Gloss 2013 Summer Collection, and the LeChat Perfect Match Floral Fantasy Collection are now all available at web superstore Nail Polish and More.

New Artistic Colour Gloss colors have been introduced at NailPolishAndMore.com. The colors are Charming, Sincere, Graceful, Poised, Alluring, and Flawless. They can be part of a stunning manicure and make up a new Spring collection from Colour Gloss.

Two new China Glaze Tranzitions sets are now available from nail polish retailer Nail Polish and More. Each set features six colors that change with the application of a special top coat, making it easy for wearers to create their own nail designs.

Top web retailer Nail Polish and More has announced the debut of Brisa Lite Removable Gel Sculpting and Smoothing Packs. These CND gels extend and enhance nails, leaving anyone who wears them with a stunning appearance.

The Harmony Gelish Year of the Snake collection is now on sale at the Nail Polish and More website. The set commemorates the New Year and features two new colors. This gel polish and all other items at the site are now eligible for a 10% discount.

Humboldt County's Mad River Science is working with Strategic eMarketing to bring one of its longtime products to a new market sector.

Premier web retailer Nail Polish and More has introduced Artistic Nail Design Colour Gloss™ Soak Off Gel. Shoppers who purchase Colour Gloss or other products at NailPolishAndMore.com can get 10% off of their order with the coupon code Spring10%.

October is National Breast Cancer Awareness Month; paint your nails pink with LAKA signature polish #22 to support the ACS and Making Strides Against Breast Cancer.

New Concept in Fashionable Nail Treatments Appeals to Busy Women-On-The-Go. Las Vegas residents finally have access to the Express Manicure concept and chain that has been wowing customers and fashionistas across the globe.

Jessica Geleration Bliss is This! and a new Harmony Gelish LED 18G lamp are now available from leading nail supply retailer Nail Polish and More. Shoppers can receive a 10% discount at checkout by using coupon code SPRING10% until July 31, 2012.

Studio 85 announces the latest addition to its nail gloss collection

Harmony Gelish Magneto, a new line of magnetic nail polish, is now available from online merchant Nail Polish and More. The company also is offering nine new colors from Jessica GELeration. These and other items in stock qualify for a 15% discount.

The online store Nail Polish and More announced two new products: the Harmony Gelish Mini Kit and Harmony Gelish Spicy Fortune, a limited edition gel polish for the 2012 Chinese New Year. Both items qualify for the store's current 15% off promotion.

Cult Nails is a new nail polish brand, started my polish blogger Maria Morrison of www.r3daily.com. In January 2011, Cult Nails released its first color, initiating a world-wide following. A Day at the Races is the brand's second collection.

Boston's award-winning nail and beauty lounge, MiniLuxe, introduces the launch of their private label nail polish line, a spectrum of 14 luxurious colors, two seasonal colors, and one fast-drying topcoat