SME-based contact center owners, led by Magellan Solutions CEO Fred Chua, united to represent and articulate the interest of small and medium-sized call centers in the Philippines.

Recent studies have showed that prior to call center outsourcing, the majority of loyal customers have turned down the services of a particular company even if they have been subscribing or using their services.

Philippines-based call center has both the expertise and infrastructure to support large-scale operations yet focuses on serving the growing SME market.