The new machines are "high performance" and will help users "raise productivity".

The company switched to RD model to target partners directly with consistent MDFs, take faster decisions in large deals and to further penetrate in tier-2 and -3 cities.

Targeting the SOHO and SMB market of Indore, Brother International India, one of the players in the Printers, Multi-functions and Label Printers, Fax machines.