The new stores will be located near popular outdoor recreation areas in Washington and Oregon and will focus on equipment rentals.

Bike Fit is an integral part of bike sales and with more bikes being purchased online, this is increasingly overlooked. Bike Attack, a boutique Santa Monica bike shop, is focused on providing the best bike fit guidance to online bicycle shoppers.

People shopping online to purchase Surly Bikes have found it increasingly difficult since Surly ceased online sales of complete bikes. Bike Attack, a certified Surly dealer makes it easy to price and compare complete Surly Bikes online.

Bike Attack: the Santa Monica bike shop that keeps the world rolling. If it's got two wheels, Bike Attack sells it, ships it, repairs it, customizes it, races it, or puts together expert comparisons and reviews of it for cyclists everywhere.