T-Online launches new Mobile Enabling Service

(I-Newswire) August 5, 2005 - Customers of Vodafone access the mobile Bild.T-Online service via Vodafone live! As soon as a user calls up the mobile page, the system automatically identifies the end device employed. A database provides the technical data of more than 4,000 units needed to generate the mobile page. In this way, users receive the latest web content in a format tailored to the technical requirements of their specific end device. "To be successful with mobile content, companies must present content simply, cost-effectively and above all in a user-friendly fashion," says Dr. Volker Binder, Senior Vice President Services and Mobile Internet T-Online International AG. "We provide all services from a single source, making web content mobile regardless of the end device or network being used."

The solution employs the Bild.T-Online website as source for the mobile service, thus assuring that Internet and mobile portals are equally state-of-the-art at all times. Another advantage of this technology: it reduces time and expense for development and operation of the mobile portal. "With T-Online we were able to set up our mobile portal quickly and conveniently, thus gaining a competitive edge," says Raoul Hess, Program Director at Bild.T-Online. "The mobile service enables us to tap new sources of revenue, build customer loyalty, and expand marketing opportunities with cross-media effectiveness."

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