Surge Research Omnibus Surveys Expand To Meet PR Industry Demand
Surge Research is expanding it's omnibus survey research capabilities to meet the growing demand of public relations firms. The marketing research firm will utilize it's PR Survey Team of researchers and senior-level PR executives.
Online, August 22, 2010 (Newswire.com) - Surge Research SurgeResearch, a leading public relations research specialist firm, today announced it is expanding its omnibus survey offering to proceed every day of the week to purposely meet the needs of corporate communications, public relations, internal communications and public affairs professionals. The rapid, reliable and cost-effective omnibus survey offering allows communications professionals to gain a deeper understanding of consumer perceptions on any topic, product and trend.
"The complex, shifting nature of the public relations and marketing communications industry requires a focused, scientifically valid research solution that can field a survey in a timely and efficient manner", said Andrew Edwards, Chief Executive Officer of Surge Research Inc. "The expansion of this service offering directly reflects the invaluable insight from our PR Survey Team PRSurveyTeam, which consists of accomplished researchers and Vice President level communications professionals who previously excelled at five of the eight largest global PR agencies."
Omnibus surveys OmnibusSurveys and polls are census-based studies of 1,000 or more American adults, ages 18-64. Surge Research's PR Survey Team lead all omnibus survey projects, which include complementary brainstorming sessions, questionnaire development, data analysis and formal review of press materials to ensure accuracy of all the data findings. The team's robust PR experience crosses signature industries and sectors, supporting PR programs in technology, healthcare, public affairs, social media, travel, corporate, and consumer. Members of the PR Survey Team previously worked at Edelman Public Relations, Fleishman Hillard, Ruder Finn, Ketchum Public Relations and Porter Novelli.
"When a company wants to uncover immediate perceptions about a public policy issue, health concern, newest tech gadget or the latest social networking craze, an omnibus study can quickly provide this evidenced-based data." Edwards continued. "We equip PR professionals with robust media-genic insights that generate attention and exposure for brands, campaigns or services."
To learn more about Surge Research's omnibus survey offering and the company's research solutions for the public relations industry, please visit www.surgeresearch.com.
About Surge Research
Surge Research, Inc, is a leading custom marketing research firm providing qualitative and quantitative research expertise and capabilities extending across all areas of marketing, communications, advertising and business decisions. Surge Research offers multifaceted market research services including, omnibus surveys, public relations surveys, focus groups, competitive intelligence, customer satisfaction surveys, social media and social networking analysis, in-depth interviews and advertising research. Please visit www.surgeresearch.com, or call 347-283-8276 and follow SurgeResearchTweets