Sunway International Hotels & Resorts Reaches Out To 6 Million People Through Social Networking

Malaysia (I-Newswire) November 18, 2010 - Malaysia, Petaling Jaya, November 16 – Sunway International Hotels & Resorts (SIHR), the management arm that operates hotels & resorts in five Asian countries has announced its presence on the world’s largest social network site, Facebook. SIHR will use this opportunity to reach out to a larger platform of people to reinforce brand awareness by speaking in one brand voice from its corporate level.

Sunway International Hotels & Resorts is targeting more than 15,000 Facebook members by the end of next year and by distributing a series of tactical promotions through this platform, SIHR aim to increase their online revenue through a series of search engine marketing.

By leveraging on Facebook and other social networks, SIHR will go a long way in cultivating relationships with its stakeholders and audience by getting messages across to them in a way that will influence and gain their confidence.

There are many opportunities in social networking but SIHR looks beyond that by giving their customers a sense of trust through customer satisfaction and resolving issues in a quicker frame of time. People will then have a place to make inquiries, give feedback and share hotel stay experience. SIHR will also seek for opportunities to establish rapport with potential customers and investors in the line of its online branding process while giving them a sense of personality and prospect of the company’s future growth direction and objectives.

To kick start this announcement SIHR group of hotels is offering 20% to 40% off their best rates available to Facebook members. To enjoy this benefit, Facebook members are invited to log on to the hotel official website at sunwayhotels.com where they will find more information on this offer which will allow its fans to make their booking anytime from 16th Nov 2010 to 15th Dec 2010.

Sunway International Hotels & Resorts represents a portfolio of hotels with room accommodation, luxurious villas, suites and fully furnished service apartments within a 5, 4 and 3 star range in Cambodia, China, Indonesia, Malaysia and Vietnam.

For more information, you may visit the SIHR official website or search for “Sunway International Hotels & Resorts” on Facebook.

About SUNWAY INTERNATIONAL HOTELS & RESORTS:
Sunway International Hotels & Resorts is a Malaysian based hospitality group that operate a portfolio of hotels and resorts under the brand names of Sunway Hotels & Resorts, Allson Hotels & Resorts and The Banjaran.

Company Contact Information
SUNWAY INTERNATIONAL HOTELS & RESORTS
Jeremy Ho
Level 1, Unit 1.2, Menara Sunway,
Jalan Lagoon Timur Bandar Sunway,46150 Petaling Jaya, Selangor Darul Ehsan,
46150
Phone : (6-03) 5639 8820