Summit Racing Equipment Announced As New Title Sponsor And Lincoln Electric as Presenting Sponsor Of I-X Piston Powered Auto-Rama

Summit Racing Equipment and Lincoln Electric to sponsor the I-X Piston Powered Auto-Rama held at the I-X Center in Cleveland, Ohio. The event will showcase over 1,000 piston powered vehicles indoors, covering over one million square feet of space.

Cleveland, OH (I-Newswire) February 12, 2013 - The I-X Piston Powered Auto-Rama announced that Summit Racing Equipment is the new title sponsor of the event and that Lincoln Electric is the Presenting sponsor of the show held March 15 -17, 2013 at the I-X Center, which will officially be called The Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by Lincoln Electric.

These fully-integrated partnerships will include a diverse array of marketing and branding elements. These elements will position Summit Racing Equipment and Lincoln Electric as the “drivers” to The Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by Lincoln Electric experience for the thousands of attendees at the show. Discounted tickets will available for purchase at Summit Racing Equipment in Tallmadge.

“We are proud to welcome both Summit Racing Equipment and Lincoln Electric as the title and presenting sponsors of our show and look forward to the many cross promotional opportunities that will grow from this relationship,” said Brad Gentille, president & COO of the I-X Center. “The Summit Racing Equipment and Lincoln Electric brands are ones that are known throughout the motorsports world and we are confident these relationships will add a lot of horsepower to the show for many years to come.”

“The Cleveland Autorama has always been a great showcase of local and regional hot rods as well as a gathering place for automotive enthusiasts,” said Jim Greenleaf, Summit Racing Motorsports and Events Manager. “As part of the Summit Racing Car Show Series, The Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by Lincoln Electric will take the event to the next level. It will continue to feature the most beautiful hot rods competing for ISCA points and awards, plus a huge display of other piston-powered machinery. We are looking forward to being a part of this growing event for years to come.”

“We have been a big supporter of the Cleveland Autorama for over ten years, and are very excited to see the show transform into something even bigger and better,” explained Jim Grosso, Summit Racing Retail SuperStore Manager. “We are very fortunate to have a high-caliber show in our neighborhood. The Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by Lincoln Electric is a great place to spend time with our customers, and we look forward to talking with old friends and making new ones.”

"We at Lincoln Electric are excited to be associated with the 2013 The Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by Lincoln Electric," said Craig Coffey, Lincoln Electric Manager U.S. Marketing Communications. "It's a fun event for our employees, their families and our local customers in the automotive restoration business as well as area backyard hot rod enthusiasts. It's a gathering developed by and for those hands-on enthusiasts that just can't wait until to get their cars back out on the road in the spring, and Lincoln Electric shares their enthusiasm."

The Summit Racing Equipment I-X Piston Powered Auto-Rama show is Presented by Lincoln Electric and is held at the I-X Center in Cleveland, Ohio on Route 237, adjacent to Cleveland Hopkins Airport, March 15- 17, 2013. It is easily accessible from I-480, I-71 and the Ohio Turnpike. For more information visit us online at www.ixpistonpoweredautorama.com. General Admission for Adults $18; Children ages 7-12 $6; 6 and under FREE. Military discounts with valid military ID. Discounted adult and children’s tickets will be available at Summit Racing Equipment in Tallmadge, Ohio.