Study Finds Men Care More About Fit Than Style With Underwear

Frigo offers men the opportunity to experience innovative performance underwear

New York, NY (I-Newswire) August 8, 2012 - FRIGO® No1, a revolutionary brand of men’s underwear released this year, is celebrating National Underwear Day on August 7 with a limited sampling opportunity through its Facebook page. While the underwear industry seems to be more focused on style, a recent survey conducted by FRIGO revealed that most men are concerned about how their underwear fits rather than how it looks.

According to FRIGO’s survey data:
• 75 % of men say they have experienced at least one issue with their underwear
• 43% of men say sweating is the biggest issue they have with their underwear
• 51% of men say they’re wearing underwear that does not fit as comfortably as they would like
• More than 50% of men say they have gone “commando” because their underwear was too uncomfortable
• 65% of men say they wear a different pair of underwear for sports activities than for day wear

Created by a European team of experts and wear-tested by a panel of men across the globe, FRIGO No1 is the first product developed by RevolutionWear, the firm behind the brand. It incorporates high-end, high-tech design with superior athletic support into the silhouette of a boxer brief, and features pioneering technological breakthroughs aimed to radically reengineer and redefine men’s underwear.

Valued at $100 and assembled by hand, each pair features 15-ergodynamic design elements aimed at addressing specific concerns that men constantly face, such as a wet waistband and bunching. A key technological development that FRIGO offers is its patented signature pouch system, the FRIGO Zone, which couples specially engineered support with unique cooling properties to provide optimal support and comfort.

“We realize men want better, in terms of both comfort and style, and they can be assured that their complaints have been heard,” says Mathias Ingvarsson, Chief Executive Officer of RevolutionWear. “We took the time to develop a product so that men will no longer have to sacrifice comfort for style. By engineering comfort and functionality, we have developed a brand of underwear that men are embracing as a part of their daily lifestyle and wearing at the office, the gym, and in fact everywhere.”

For more information about FRIGO visit www.RevolutionWear.com; for the opportunity to earn a complimentary pair visit http://www.facebook.com/RevolutionWear.

The above-mentioned survey was conducted by Wakefield Research and supported by FRIGO® by RevolutionWear. One thousand representative American adults ages 18 and older were interviewed via telephone.

About RevolutionWear,Inc.
FRIGO’s parent company is RevolutionWear, Inc. It combines innovative design with technology to create radically different, superior products for global distribution. RevolutionWear, Inc. was founded in Sweden in 2007, and incorporated in the United States in 2010. The company is headquartered in New York, NY.

About Wakefield Research
Wakefield Research is a global market research and strategy consultancy that works with the world’s most prominent brands to help them better understand their markets and consumers. Wakefield Research provides innovative quantitative, qualitative and hybrid methodologies across multiple sectors. More information is available at www.wakefieldresearch.com.



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Press Contact:
Kevin Pchola
Zeno Group for RevolutionWear
212-299-8950
Kevin.Pchola@zenogroup.com