Strategic Healthcare Marketing Initiatives Will Create Clear Winners In Medical Tourism Marketplace


Top Medical Tourism Procedures Announced: Growth in Demand Drives Competition

San Jose (I-Newswire) March 26, 2013 - Most hospitals, medical centers and dental providers involved with medical tourism understand that the most popular procedures driving medical travel in recent years are cosmetic, dental, bariatric and orthopedic procedures. What may surprise many in the medical tourism industry is the increased number of patients that are traveling to take advantage of other less recognized medical procedures. Treatments such as stem-cell therapy, fertility treatments and cancer treatments have seen significant growth in demand and popularity, reports Pramod Goel, CEO of PlacidWay.

Top Treatments and Procedures by Global Demand Percentage
(Source: PlacidWay Medical Travel Company, 2013)

Beauty Procedures (cosmetic, anti-aging, etc.) - 20%
Stem Cell Therapy & Chronic Diseases - 13%
Fertility Treatment - 12%
General Surgeries - 10%
Dentistry - 10%
Obesity/Bariatric / Weight loss Surgeries - 7%
Orthopedic & Spinal Surgery - 7%
Alternative Medicine - 7%
Eye/Lasik Vision Care - 5%
Cancer Treatment - 5%
Heart Care/Cardiac Surgeries - 5%


As increased numbers of international patients travel for medical care, more and more hospitals, doctors, dentists and wellness providers will enter the global healthcare marketplace to earn their share of the growing medical tourism market. This growth in both demand and competition will affect current market leaders and new entrants alike.


Most medical providers will continue to compete on price, quality and location. However to lead in the emerging medical tourism marketplace, international healthcare providers will need to differentiate their medical services from their competitors. "An investment in positively branded healthcare marketing, medical advertising and public relations, centered on creating trust-based relationships among potential patients is critical for success in the new international healthcare marketplace," says Patrick Goodness, CEO of The Goodness Company: Global Healthcare & Medical Tourism Marketing. "Today's medical traveler is a well-informed and educated buyer. They're not just looking for the lowest price. Today's medical tourism patients seek a competitive price on quality medical care from someone they trust. The key to success in the competitive medical tourism marketplace is to develop reliable marketing and relationship development strategies that generate confidence and build trust."


"Since 88% or more of potential patients will learn about your healthcare or wellness practice online, investments in healthcare and wellness branding and website marketing are essential to building a strong pipeline of international patients," says Goodness. "If potential patients do not understand what makes you special, and what makes your organization a better match for their healthcare needs, they will never choose you. Successful healthcare marketing is patient-centric. It answers patient's questions before they have a chance to ask them, and provides patients with reliable, trustworthy information that enables them to say 'Yes' to your offer with complete confidence. In a competitive global healthcare marketplace, a strategic approach to patient marketing will separate the leaders from the followers and will create clear winners in the expanding medical tourism marketplace."


About The Goodness Company:
The Goodness Company: Global Healthcare & Medical Tourism Marketing has helped many hospitals, medical centers, private practices and dental clinics create and manage their brands to become leaders in the growing international healthcare marketplace. The Goodness Company develops high-quality comprehensive healthcare websites, medical marketing, video marketing, results-driven print and online ads, public relations campaigns, and original editorial content to give their clients a competitive edge. The end result of our efforts is to help our healthcare clients develop lasting relationships with potential patients built on the foundation of credibility, honesty and trust.


If your hospital, medical clinic, dental clinic or health and wellness facility could benefit from targeted healthcare and medical marketing, trust The Goodness Company: the most recognized name in healthcare and medical travel marketing.


www.GoodnessCompany.com
www.MedicalTourismMarketing.com


Patrick Goodness, CEO: patrick@goodnesscompany.com






About The Goodness Company

The Goodness Company is an advertising, marketing, graphic design and public relations agency with o   More..ffices in the US and Latin America. The Goodness Company is managed by a team of experienced business development strategists, employing critical market research, sound marketing principles, and "results driven" advertising and public relations efforts to give clients a definitive competitive edge.Less..

Contact Information

The Goodness Company
Patrick
Costa Rica
506
Phone : 715-254-0711

Published in:

Business

Published On:

March 26, 2013

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Ellen Laura Esses Joins RE/MAX Alliance Group
Broker-Associate Ellen Laura Esses Joins RE/MAX Alliance Group in Sarasota, Florida

Ex Mississippi Governor Haley Barbour's Grants Of Commutations
Former Mississippi Governor Haley Barbour's grants of commutations or pardons to more than 200 prisoners, all but eight in his final days in office, disproportionately benefited white offenders among a predominantly black prison population, a Reuters

Cheap Essay Masters.com A Premium Essay Writing Service Is Launching A New Easy to Navigate Website With Discounted Prices For Essay Writing.
A Premium Essay Writing Service Is Launching A New Easy to Navigate Website With Discounted Prices For Essay Writing.

Gains of Outsourcing to India
There are several steps given below to gain in Outsoucing to India

Sturdy Gun Safe Offers American Made Gun Safes at the Best Prices
Sturdy Gun Safe has been offering American Made Gun Safes at the Best Prices. They are one of the best commercial gun and fire safe manufacturers in the USA.