Start-up City, Business Takes a Chance in Small Town USA Undefined

Goshen Service Disabled Veteran Owned Small Business takes a chance in small town USA

Goshen (I-Newswire) February 22, 2014 - GOSHEN, Ind. - Lighthouse Public Relations CEO, Jason Mills, took a chance when he made the decision to launch his public relations firm Jan. 1; a chance potentially intensified by starting his fledgling agency in a town with less than 40 thousand people.

However, to the United States Marine Corps veteran the risk was a calculated one.

"It's always a little scary to take a risk like this, and there are always going to be those people in your life who tell you that you're making the wrong decision," Mills said. "But trailblazers are always the crazy ones, the ones who take the unnecessary risks - that is until they're successful - then they're visionaries."

Mills explained that Goshen is home to a vibrant downtown area, is located near South Bend, Ind., has a growing manufacturing industry, and it is centrally located between Chicago and Indianapolis.

"Goshen is inexpensive, yet is close enough to Chicago and Indi for me to do business," Mills explained. "I keep my overhead low, so I can charge less."

The main task for Mills, as it is with any start-up, is building a client base. To go about this, Mills is using the web in an inventive way.

"I search for companies who hiring in-house public relations people - and I ask them, 'Would it be cheaper for you to hire an outside firm?'" Mills said. "An in-house public relations person will probably cost them at least $60 thousand per year plus benefits."

His tactics seem to be paying off, as Mills is currently courting several potential clients and is hopeful for the future of his business.


About Lighthouse Public Relations

Lighthouse Public Relations LLC is a Service Disabled Veteran Owned Small Business in Northern India

Public relations services includes, but might not be limited to: Media Training, Crisis Communications Response and Management, Copywriting, Editing, Stand-Alone Blog Set-up, Social Media Setup and Maintenance, Search Engine Optimization (SEO), Press Release Writing and Editing, Digital Press Packet, Online Reputation Management, Web site content creation, Brochure content, Biography creation, Branding analysis, PR consultation, and Pay-per-click (AdWords) set-up.

Mission Statement: To provide the very best public relations and strategic communications services to our clients by influencing attitudes and perceptions, so that they can become authorities in their industry - and champions of their own image and reputation.

Values: Great work takes time; Choose to be a Master of your trade; Treat clients how you want to be treated; Have an IMPACT; Yes before no; Finish the job; Ignore the noise; Be brave; Be dependable.Less..

Contact Information

Lighthouse Public Relations
Jason Mills
118 East Washington Street
Second Floor
Phone : 5745246625

Published in:

Small Business

Published On:

February 22, 2014

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

With the Summer Arrival; New Range of UPS Inverters and Batteries Comes in the Market…
Aakash Battery Inverter introduces new range of UPS Inverters and Batteries in the market produced by all the leading brands of manufacturers in India…

Hotels Offer Accommodation and Catering Service at One Place for Occasional Ceremonies
Empress Court, offers hotel rooms and catering service at one place for all type of wedding ceremonies and occasional parties with fine-dining experience at affordable charges….

$0 Ezcheckprinting Check Writer: A Great Easter Gift Offer would like to invite customers to purchase an item from Trialpay for a family member and get ezCheckprinting business software for themselves for $0 this spring. Get details at

Join as An Affiliate to Earn Generous Royalties by Referring Onguardhelp App
OnGuardHelp is a personal security app, which will be soon available to download on android and iOS platform. Expecting a large user base after launch, the company invites Subscribers to join as Affiliates & earn royalties by referring app to others

A Space Place Storage
Groundbreaking Storage Company is now accepting Bitcoins, the universal digital currency