Starr Tincup releases "Social Media—Yes, We hate Twitter too"

It's becoming more and more common to see companies using social media as a marketing tool. This piece talks about the dos and don'ts of social media marketing.

(I-Newswire) July 16, 2009 - FORT WORTH, TX, July 16, 2009 - Starr Tincup, the marketing firm for companies who sell human capital solutions, announced today the release of a thought leadership piece entitled "Social Media - We hate Twitter too." The piece discusses common reasons why companies are hesitant to use social media, which social media are the best to use and tips on how to be smart while using them. The article is available to the public at (

According to the article, companies are hesitant to use social media due to lack of understanding, perceived wasted time, fear of self-disclosure or just failing to see any benefits. "More and more companies are using social media to their advantage," says William Tincup, principal and co-founder of Starr Tincup. "It's getting to the point where the companies who choose not to use social media are at a disadvantage to those who do."

The piece outlines how to use social media wisely. One of the most important things to keep in mind is to avoid getting "Social Media'd out." Keeping up with every kind of social media is difficult and is one of the reasons companies are hesitant to get involved with them. Companies should use the social media communities their audience use. Knowing one's audience means knowing what kinds of social media networks they use. Conducting research to find out what social media networks they use is important when deciding what networks a company wants to join.

"Creating content that is interesting to your prospects makes your company more personable and relatable, which is something every customer is looking for," says Tincup. "If your content is interesting, your audience will share it through social networking and bookmarking, thus giving your company further exposure."

To learn more about Starr Tincup, visit their website at

About Starr Tincup
Starr Tincup ( is a marketing firm for companies who sell Human Capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about Human Capital - we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the Human Capital solutions market segment.

Media Contact
William Tincup
P: 817-204-0400

Company Contact Information
Starr Tincup


July 16, 2009

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