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New Delhi (I-Newswire) December 15, 2011 - Sony today forayed into the Android™ tablet category in India with the launch of Sony Tablet S & P. These tablet promise to deliver the perfect combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience. Sony’s rapid response technologies efficiently load website information for faster browsing, with the swift and smooth technology. In India, Sony has collaborated with local content developers to design unique applications for the Indian consumers. Priced at Rs. 33,990 and Rs. 36,990 for the 3G + Wi-Fi version, Sony Tablet S & Tablet P will be available across 500 stores in India starting Mid-January 2012.
Mr. Masaru Tamagawa, Managing Director, Sony India, said, “Sony Tablet exemplifies our strategy of combining hardware, software and network services. It offers customers a device which meets their demand for seamless, on-the-go access to the internet, digital entertainment content and social networking services.” He added, saying, “IT Market in India is growing at a very fast pace and we expect the tablet to gain rapid momentum in the near future. At the moment, we want to build a strong business foundation for Tablet.”
True to Sony`s design philosophy, 'Sony Tablet' devices are optimally designed, and is differentiated from all other tablet devices with its uniquely asymmetric design that shifts the center of balance to one side. Sony Tablet S has a wedge-shape, similar to a magazine that’s been folded over, that gives it a finely balanced feel, as well as a sense of lightness that makes it a true pleasure to hold and use for hours on end. On the other hand, the dual screen design of Sony Tablet P provides optimized entertainment experience and portability. One can watch video on one screen while using the other to control it, or check e-mail while using the other screen as a keyboard.
Mr. Hideyuki Furumi, Deputy President, VAIO & Mobile Business Group, Sony Corp, said, “Sony is committed to deliver a great user and entertainment experience that will inspire and spark everyone’s curiosity. The ultimate on-the-go entertainment hub, Sony Tablet is fitted with numerous thoughtful features and applications. Powered with the latest Android™ operating system, it is built to appeal to a cross section of users from avid gamers, busy professionals, thrill-seeking youngsters or multi-tasking homemakers.”
Sony Tablets respond instantly and accurately to every touch, drag, zoom, or twist of the fingers. Optimising usability and performance, they offer both Quick view and Quick touch capabilities. With Quick view and Quick touch, faster loading of website information is realised, web sites scroll quickly and smoothly, HD Flash video playback is more fluid, and even the latest games featuring advanced high resolution graphics are handled with aplomb.
Sony Tablets are the first series of PlayStation™Certified tablets on which games for PlayStation™Certified devices including original PlayStation® games can be played, and popular titles such as Crash Bandicoot and Pinball Heroes come preinstalled. More services will be available over time.
Today’s consumers want to experience their content on all the platforms they own, from PCs to video game consoles and television. Sony Tablets wirelessly connects to DLNA compatible devices, including BRAVIA televisions, so users can “throw” their personal photos and videos up on the big television screen with the touch of a button. A built-in infrared sensor also allows Sony Tablet S to function as a remote control for any number of devices, including TVs, stereos, and more.
• Videochaska: Offers latest episodes of shows from Sony Entertainment Television and SABtv in superior quality with interactive social sharing feature
• Star Player is a premium online video-on-demand service. It offers Indian video entertainment on multiple digital devices to users for a beyond TV experience anywhere and anytime
• Big Flix is a premium Movie on Demand entertainment destination for full length movies across different languages and genres. Sony Tablet users will be upgraded to BigFlix+ membership where in the entire catalogue of 500+ movies will be available for them. (Free 2 months subscription)
• With BollywoodHungama.com, Sony Tablet users will get access to latest Bollywood news, films, hindi songs and movies online.
• Meragana.com offers the world’s largest library of Indian Karaoke Music. (Free 1 month subscription)
Sony Tablets will be available across 500 stores in India including Sony Center, VAIO flagship stores, Organised IT channel, national retailer and Mobile stores.
Also on sale are accessories for the Tablet, ranging from Screen Protector, Cradle, Cover, Leather Carrying Case, USB Adapter Cable, Safeguard, Shell, AC Adapter and Bluetooth Keyboard.
About Sony:
One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 15 years Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.
With brands names such as BRAVIA, BRAVIA Theatre, Handycam®, Cyber-shot‚ VAIO, Walkman®, Memory stick™‚ PlayStation®,Xplod. Sony has established it self as a value leader across its various product categories of Audio/Visual Entertainment products, Information and Communications‚ Recording Media, Business and Professional products.
In India, Sony has its footprint across all major towns and cities through a distribution network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India.
Sony India also has a strong service presence across the country with 20 company owned and 190 authorized service centers and 16 exclusive demonstration centers. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.
Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment.
Company Contact Information
Sony
Yojana Sharma
A-31, MCIE, Mathura Raod, New Delhi
110 044
Phone : 011 6600 6294
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