Sony India Kickstarts Roadshow To Showcase 'World’s Smallest Interchangeable Lens Camera'

New Delhi (I-Newswire) January 20, 2011 - With an objective of providing a real time experience of the Alpha-NEX series cameras – “The world’s smallest cameras with interchangeable lens” to the Indian Consumers, Sony India has kick-started a unique ‘NEX Road Show Activity’. This promotional activity involves a hands-on experience of the NEX series cameras at malls in 13 locations across 10 cities in India.

This activity will extend an exclusive opportunity for photography enthusiasts to actually ‘touch & feel’ the product & experience live demo of the NEX-5 & Nex-3 cameras while understanding its various features like the HD Movie Recording, 3D Sweep Panorama and Background Defocus Function.

These road shows are slated as exclusive opportunity for consumers to experience the recently launched cameras. Visitors can also opt to attend a tutorial seminar for these cameras which will be held separately later. These road shows will continue till the end of February 2011.

The NEX series cameras were launched recently in India. Sony India introduced two cameras in this series – NEX-5 & NEX-3. A special microsite has been created to showcase the features and usage of the NEX series cameras. Sony India is also hosting a special contest for its NEX camera users.

About Sony:
One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 15 years Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

With brands names such as BRAVIA, BRAVIA Theatre, Handycam®, Cyber-shot‚ VAIO, Walkman®, Memory stick™‚ PlayStation®,Xplod. Sony has established it self as a value leader across its various product categories of Audio/Visual Entertainment products, Information and Communications‚ Recording Media, Business and Professional products.

In India, Sony has its footprint across all major towns and cities through a distribution network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India.

Sony India also has a strong service presence across the country with 20 company owned and 190 authorized service centers and 16 exclusive demonstration centers. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.

Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment.

Company Contact Information
Sony
Yojana Sharma
A-31, MCIE, Mathura Raod, New Delhi
110 044
Phone : 011 6600 6600