Sony India Forays Into 3D Market, Launches 3D LCD TVs & Other Products

(I-Newswire) September 10, 2010 - New Delhi: Sony India today announced its plans to deliver an array of 3D Home entertainment solutions in 2010. It will leverage all its diverse business assets to create a “3D world” encompassing electronics, games and 3D content. With the launch of 3D-enabled hardware products and software content, Sony aims to promote and establish 3D culture in India and make this technology easily accessible to a wider audience. The company aims at 30% revenue contribution from 3D products by 2012.

Mr. Masaru Tamagawa, Managing Director, Sony India, said, “We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products & content solutions. Sony group of companies have come together with a wealth of technology and engineering resources spanning both professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market. He added, “Indian consumer is willing to experiment and hence we have high hopes from this technology.”

Sony will be actively involved at every stage of the 3D value chain and draw on the strengths of the ‘3D World created by Sony’, which encapsulates its expertise in professional solutions, consumer electronics, movie making and gaming alike. Sony India is introducing 3D technology in 4K projector with lens, professional cameras, BRAVIA LCD TVs, Blu-ray disc products, digital still cameras & PlayStation. Through innovation and leadership in 3D, Sony hopes to ensure preferred partner status with its customers.

Sony has allocated a whopping budget of Rs. 50 crore which will include Above-the-line (ATL) & Below-the-line (BTL) activities to promote 3D. ATL activities that commence from September ‘10 will include television commercial, print advertisements & billboards. Additionally, consumer promotions, shop-front activities and local trade events will be conducted as part of BTL activities. Celebrating the launch of 3D technology in India, Sony has also introduced its 3D TVs in attractive package offers and also some exciting software/hardware bundle opportunities for 3D Blu-ray products. Sony will show the latest 3D movie from Sony Pictures, Resident Evil, at a special promotional offer of Buy 1 Get 1 Free movie ticket in Delhi & Mumbai. The activity would be followed by Mall promotions for the entire 3D product range in these cities so that the Indian consumer can experience the unique 3D imaging and see the difference from the otherwise routine 2D viewing.

More info here - http://www.sony.co.in/pressrelease/asset/414676/section/corporatepressreleases?cid=3dlaunch:epr:general

About Sony:
One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 15 years Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

With brands names such as BRAVIA, BRAVIA Theatre, Handycam®, Cyber-shot‚ VAIO, Walkman®, Memory stick™‚ PlayStation®,Xplod. Sony has established it self as a value leader across its various product categories of Audio/Visual Entertainment products, Information and Communications‚ Recording Media, Business and Professional products.

In India, Sony has its footprint across all major towns and cities through a distribution network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India.

Sony India also has a strong service presence across the country with 20 company owned and 190 authorized service centers and 16 exclusive demonstration centers. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.

Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment.

Company Contact Information
Sony
Yojana Sharma
A-31, MCIE, Mathura Raod, New Delhi
110 044
Phone : 011 6600 6600