Sonal Dabral - Chairman and Chief Creative Officer of DDB Mudra Group Visits MICA


MICA's usually hectic afternoons saw a pleasant interruption this week in the Mani Aiyer Auditorium, thanks to the Chairman and Chief Creative Officer of DDB Mudra group, Sonal Dabral's amusing stories behind his renowned campaigns.

Ahmedabad, Gujarat (I-Newswire) December 4, 2013 - His deep passion for advertising is evident in the fact that in 3 different markets across Asia, he has led his agencies to the No.1 creative position.

Hailing from Agra, a city where advertising was never considered as a career, Dabral is renowned for his 1995-96 Cadbury Dairy Milk campaign, followed by the Perk 'hunger strike' ad that launched Preity Zinta, the Binnies chips ad and the award winning anti-smoking ad by O & M.

Having relished a MICAn lunch of Rajma Chawal, Dabral got the audience perked up with his signature style of beginning his seminars- singing bollywood songs- a typical Shah Rukh Khan number, this time. In a free-wheeling presentation on insightful lessons he had learnt via his advertising ventures, Dabral then continued sharing his take on one's dreams, creativity, the relentless pursuit of one's gut-instincts, when and when not to get too much into details and the importance of always being open to different opportunities in life.

His deep passion for advertising is evident in the fact that in 3 different markets across Asia, he has led his agencies to the No.1 creative position. A charismatic leader and an accomplished orator, Sonal has spoken at major festivals like LIA, Dubai Lynx, Spikes Asia Singapore, Cristal Advertising Festival, and Turkey besides numerous engagements across Asia. In an earlier avatar, Sonal has been a popular TV host on prime time television, a Bollywood scriptwriter and has also been channelling his passion for films into directing ad films.

About Mudra Institute of Communications, Ahmedabad:

The Mudra Institute of Communications, Ahmedabad (MICA), India's premier Communications Management Institute, was established in 1991.

The institute's vision is to be the pre-eminent communications management school. Its foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.

For more details please visit our website.






About Mudra Institute of Communications

The Mudra Institute of Communications, Ahmedabad (MICA), India's premier Communications Management I   More..nstitute, was established in 1991. The institute's vision is to be the pre-eminent communications management school.Less..

Contact Information

Mudra Institute of Communications
Mudra Institute
Shela, Ahmedabad - 380 058 Gujarat, India
380058
Phone : 91-2717-308250

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December 4, 2013

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