Social-Media Intelligence Is “Silver Bullet” For 2012 Prosperity For Women - B.I.G. To Host Local Constant Contact Expert In Fairfield

Fairfield, CT (I-Newswire) January 4, 2012 - B.I.G. Fairfield (www.JustThinkBig.us) hosts Constant Contact (www.constantcontact.com) at the Fairfield Museum and History Center, 370 Beach Road from 10am until noon on January 25, 2012. The meeting is designed to teach women in business how to use social media and e-marketing to cost-effectively boost company performance. The “Silver Bullet” for 2012 Prosperity Workshop will be presented by Yonkers, NY based speaker, Nancy A. Shenker, CEO and founder of theONswitch marketing and nunumedia. Nancy is a Constant Contact All-Star and Local Expert.

According to this recent study, women-owned businesses in Connecticut account for more than $15 billion in revenue and are on the upswing. “Many women business owners and start-up businesses are operating with limited marketing budgets these days and so many women – including those in corporate jobs – are seeking to “re-brand” themselves and start new phases in their careers,” says Shenker. “Effective e-marketing and social media – when used properly – can save companies thousands and result in measurable growth. I’ll be sharing some case studies, tools, best practices, and tracking systems that ensure that women are using these tools most effectively.” The workshop will answer questions such as:

o How do I build an effective marketing base? What is SPAM?
o What should I write about in newsletters or post about on Facebook and Twitter?
o How do I make time in my busy schedule for social media and e-marketing?
o What is a good measure of success?

B.I.G. Fairfield Pod leader, Amy B. Eisenberg is looking forward to Nancy’s presentation as it applies to her interior design business: Interior Concepts By Amy. Amy notes “leading and planning the B.I.G. monthly meetings has helped me tremendously in business development, support and networking. For my design business I have been self teaching and navigating myself through e-marketing and social media but I want to better understand how to measure its effectiveness from Nancy’s workshop”.

About B.I.G. (Believe, Inspire, Grow – Just Think Big):
B.I.G. is a rapidly growing business support, education and networking organization for women. We are a growing community of intelligent, creative and entrepreneurial women who want to share our business ideas and build upon our dreams. Those dreams require the right environment to flourish. B.I.G. offers precisely this forum with face-to-face guidance and support with local community POD meetings as well as an interactive, informative website. The organization boasts over 1,000 members in more than 40 communities in 5 states.

About Constant Contact:
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 400,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.

About Nancy:
Nancy A. Shenker is a Constant Contact Local Expert, B.I.G. member, and Founder/CEO of theONswitch Marketing (http://www.theonswitch.com) and nunumedia (http://www.nunumedia.com). At theONswitch, she has helped hundreds of small business prosper and discover new cost-effective ways to build their bottom lines. She founded theONswitch in 2003 after a corporate career at Citibank, MasterCard, and Reed Exhibitions. A graduate of the University of Michigan with an AB in English/Psychology, she has a graduate diploma in Book Publishing from New York University. She writes for several business blogs and her new book with Lindsay E. Brown (a Gen-X co-author), "Don't Hook Up With the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings" is now available on www.amazon.com. She is the mother of two daughters (19 and 23) and lives in Westchester, NY and East Hampton, NY

The January 25th meeting is free to members and $7.50 for guests. All are welcome to register at the following link: http://www.justthinkbig.us/event/silverbulletfairfield

About TheOnSwitch:
Marketing firm representing clients in various fields including: fashion, real estate, technology, the camp industry, food and sports/recreation

Company Contact Information
TheOnSwitch
Nancy Shenker
92 Main St.
Yonkers, NY
10701
Phone : 9149692900