Smart Storage Concepts Reemerges with New Website and Services
Relaunched website features patent pending technology which enables storage owner/operators to capture market share without using 3rd party aggregators.
Online, March 14, 2012 (Newswire.com) - Oldsmar, Florida - Smart Storage Concepts [www.smartstorageconcepts.com] is delighted to announce the introduction of its new website and a powerful new tool which will enable the individual storage owner/operators to drive traffic to their own branded website and substantially increase their ability to capture market share. This proprietary patent pending technology and channel marketing initiative is indicative of the types of technological and online marketing expertise featured on SSC's recently redesigned and newly relaunched website.
"In 2009, we were the first company to provide the self storage entrepreneur with an affordable, white-label solution to enable their online shoppers to reserve, even pre-pay for, a space while visiting their facilities website," said Mike Harley, SSC president and COO. "But," Harley conceded, "while our real-time CRS (Centralized Reservations System) remains the only one of its kind in the industry, it's only been in the last few months that our cutting-edge technology and 24/7 services have gotten the level of interest we had initially anticipated."
Harley believes that this is likely a result of all the recent news regarding the impact that third party websites (best known as "aggregators") are having on the self storage business. "After 30 years in the travel industry working closely with the world's largest aggregators (Travelocity, Orbitz and Expedia), I am very familiar with what storage operators are up against. When you rely on these types of third party websites you are essentially providing a direct competitor with a certain level of control over your business by allowing them to virtually own your customer. You are literally paying them to acquire your customer's demographics, gain their loyalty, charge them additional fees (service, convenience, etc.) and all too often for the privilege of being listed right alongside other nearby self storage facilities."
In addition to reservation services, SSC specializes in customizing high-profile web design, search engine optimization, email marketing, social media, video production, and channel marketing management. "There are many misconceptions regarding the importance of a sustained online strategy, but our methods have been carefully tested and proven to ensure that our clients only receive the best services, or they pay nothing", Harley added. SSC recently unveiled the first real-time reservations system on Facebook for Budget Self Storage's 14 locations on the west coast of Florida.