Sliderobes Launches A Brand New TV Advertising Campaign

UK (I-Newswire) September 7, 2011 - Sliderobes, the ultimate storage company known for its stylish range of custom-built, fitted, sliding door wardrobe solutions, has embarked on a brand new TV advertising campaign as part of the company’s new creative and media strategy. The brief was to transform Sliderobes into a national market leader, appealing to an aspirational audience.

Sliderobes’ advertising agency, HMDG, created the series of advertisements and schedule along with the production company, Great Guns.

Sliderobes’ complete TV advertising spend in the UK is exclusively with the Channel 4 mainstream channel and sister digital channels; with 60% of the advertising being scheduled within peak airtime around new series of programmes such as Grand Designs and Location, Location, Location. In the Republic of Ireland, the advertisements will be featured on TV3.

The advertisements explore the various everyday paraphernalia that people keep in their Sliderobes; showing a series of insights into the lives of everyday people; and the things they collect! The main message is that Sliderobes creates the perfect space for the individual and the belongings that make them happy.

The music featured in the advertisements is Fill My Little World by The Feeling which fits perfectly with Sliderobes.

Niamh Taylor, Group Marketing Manager at Sliderobes comments, “We are extremely pleased with the new TV advertising campaign. The advertisements show what Sliderobes is all about with the tone and flow of the music fitting perfectly. With the new advertising schedule, we will be reaching our target market nationwide which essential for Sliderobes to become a market leader.”

Sliderobes’ multi-channel media strategy also includes outdoor, radio, email and the national and local press.

The new advertisements can also be viewed on Sliderobes website - www.sliderobes.com/advert-promo - along with “behind the scenes” footage of the advertisement production.

For more information about Sliderobes, please call 0800 454 465 in the UK and 1800 352 352 in ROI or visit www.sliderobes.com. For interior design and home suggestions, follow Sliderobes on Twitter and Facebook.

About Sliderobes:
• All Sliderobes products come with a full 10-year transferable guarantee.
• Prices are from £1500/€1500; this is dependent on the interior and finish.
• The Sliderobes Group has 27 years of experience.
• There are thousands of different finishes available.
• If it is not convenient to visit a store, a Sliderobes designer will visit a home for a free, no-obligation design appointment to discuss requirements.

Company Contact Information
Sliderobes
Sliderobes UK and Ireland
61 Boucher Crescent
BT12 6HU
Phone : 44800454465