Ski Republic report ski hire up by 34%

(I-Newswire) February 24, 2010 - The most dynamic ski rental company in the French Alps, Ski Republic, reports ski rental sales are up 34%, comparing winter 2008-9 with the current season, with UK customers representing 55% of turnover and around 50% of all bookings now being received online via www.ski-republic.com

The company launched its `two for one’ ski equipment rental model in December 2007 and has since revolutionized ski equipment hire, challenging the `high price, low service’ tag that ski hire companies had attracted.

Ski Republic’s Gaël Brunhes said “Our challenge is to keep ahead of the competition with high quality equipment at keen prices. Competitors have responded by cutting prices, but so far they’re not offering like for like and Ski Republic are leading the way in affordable ski hire.

All of this is good for consumers, of course, who previously had little choice but to buy in resort or via their tour operator.

With our user-friendly online booking facility clients can now order their ski hire direct for collection in any one of our 33 Ski Republic shops throughout the French Alps”.

The company believes that having had a monopoly for many years, resort hire shops are now having to examine their service and pricing levels, to the benefit of customers. They also expect internet bookings to increase again for the 2010 / 11 season as consumers become more accepting of online booking for their ski equipment requirements.

End.

TWO for ONE SKI HIRE PRICE COMPARISON
Ski Republic:
Skis, sticks & boots €79.5per person, €55.5 without boots*
Snowboard & boots €79.5 per person, €55.5 without boots*
* Based on 2 for 1 offer
Skiset prices, based on the hire shop in Val D’Isere
Skis, sticks & boots €185 per person, €123 without boots*
Snowboard & boots €185 per person, €123 without boots*
* less 20% if pre-booked online
SKI REPUBLIC SHOP LOCATIONS
Val Thorens, Peclet
Val Thorens Les Balcons – NEW
Meribel
Meribel Mottaret
Vallandry
Les Arcs 1800 Villards
Les Arcs 1800 Charvet
Les Arcs 2000 - NEW
La Plagne Centre
La Plagne Bellecôte
Sainte Foy
Tignes Val Claret
Tignes Le Lac
Tignes Lavachet
Tignes Borsat
Tignes Les Brevieres
Tignes Val Claret – two shops
Val d’Isere – three shops
Les Menuires
Courchevel 1850
Courchevel 1650
Les 2 Alpes
Valmorel
La Rosiere
Chamonix - NEW
Saint Jean D'Arves - NEW
Chatel - NEW
Avoriaz - NEW
Les Coches - NEW
Serre Chevalier - NEW
To book visit www.ski-republic.com
End.
Ski Republic UK press contact:-
Mary Stuart-Miller, 01403 738844, mary@mstuart-miller.co.uk

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Mary Stuart-Miller
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RH13 0NN
Phone : 0044 1403 738844