SimplyCast Completes Marketing Automation Platform

Complete platform of marketing tools has Canadian startup ready to enter enterprise market

Dartmouth, Nova Scotia (I-Newswire) October 2, 2012 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced the completion of its all-in-one marketing platform that was built from the ground up to help marketers reach customers on the preferred mode of communication.

The SimplyCast Interactive Marketing (SIM) Platform is built on PaaS (Platform-as-a-Service) open source architecture and designed to easily scale and manage billions of messages on behalf of clients. Customers using the service have sent billions of messages worldwide and the company has achieved an important milestone of managing over two billion interactions on the new platform since launching.

The goal of the interactive marketing platform is to allow a business to easily communicate with customers by providing one-stop access to create, send and track online marketing campaigns. This allows the user to determine the channel with the highest degree of success to fully maximize the overall return on investment. The platform currently integrates the following marketing tools: email, SMS, voice, event, survey, Facebook, Twitter, autoresponder, list management, form building, link tracking, IP monitoring, landing page creation and fax.

“The shift from traditional to online marketing is happening right now and the market opportunity continues to grow as businesses search for more effective means of communication,” said Saeed El-Darahali, president and CEO of SimplyCast. “By providing an easy-to-use platform that allows anyone to become an online marketer, we will dramatically reduce the amount of time and money needed to grow a business."

To date, SimplyCast’s primary target market has been small to medium sized businesses in the mass market. With the release of Version 7 of the company’s software this past January, SimplyCast is expanding their offering to the enterprise market, while remaining attractive in the SME market. To service enterprise clients, SimplyCast has developed a range of marketing materials, a new website design and new enterprise-targeted sales process.

The cloud-based software can be accessed online by customers at anytime and from anywhere in the world at http://www.simplycast.com.

SimplyCast’s 15-in-1 multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS, Twitter, press releases, voice messages, landing pages, Facebook apps and link tracking services.