Simple Mobile Shopping

(I-Newswire) September 26, 2006 - New York, NY, September 26 2006

With the holiday shopping season rapidly approaching Aruntx Publishing Company, www.aruntx.com, has announced a new software offering, Simple Mobile Shopping, enabling mom and pop retail stores to become mobile eCommerce enabled, allowing customers to place a shopping order from a web-enabled mobile telephone, or other hand-held wireless device and have the order delivered to their home. The Aruntx server-side software does not require any additional software needed on the user device to browse the shopping centre, select a chosen item and purchase the item. Shop anywhere. Shop anytime.

According to June Blunt of Aruntx Publishing 'The mobile telephone is not just about talking anymore but about life, most consumers have mobile phones with them all the time like they are part of them. Mobile devices have gotten more powerful, mobile is a mass-market business and Aruntx provides a universal medium that consumers can use socially that delivers almost instantly, a simplified concept accessible to everyone without sacrificing security, secure mobile shopping is a great tool to diversify sales channels and communicate with consumers. The mobile phone is the ultimate one-to-one sales channel'.

Blunt continued 'The future of retail sales in Japan can be seen on its trains, on which 60 million people travel every day with many of them glued to their mobile phones. But rather than talk on their hand held devices, many Japanese commuters thumb the buttons of their phones to buy products via websites accessed through their mobiles. The Mobile eCommerce gold rush has commenced in America which is a very mobile society, and Aruntx is prepared to empower merchants and consumers. Today, more than three million people in the United States use BlackBerrys and the mobile eCommerce holiday shopping season has begun, which should be very popular with last minute shoppers'. ###

About Aruntx
Aruntx Publishing Company, is a Microsoft Solutions Provider, and participates in software development with Motorola, Avaya and Nokia. Aruntx is a recognized source of book publishing, server-side software development solutions and operates an eCommerce website, https://aruntx.com, which is mobile eCommerce enabled.

Contact Information
Scott Mann
Aruntx Publishing Company
Two Fifth Avenue
New York NY 10011
646-519-9966

Company Contact Information
Aruntx Publishing Company / Scott Mann