Sify Announces Alliance With ApnaPaisa

ApnaPaisa has entered into strategic alliance for its content with Sify.com. Under this alliance, Sify.com will power the News channel on Apnapaisa with Apnapaisa's in-house research desk.

Mumbai (I-Newswire) October 23, 2012 - Sify Technologies Limited (NASDAQ Global Markets: SIFY), a leader in Managed Enterprise, Network and ICT Services in India with growing global delivery capabilities, announced that its portal www.sify.com has forged an alliance with ApnaPaisa (www.apnapaisa.com), India’s largest online finance market-place to access the growing community of ApnaPaisa users and provide information services to them.

To begin with, Sify.com will power the ‘News’ channel on ApnaPaisa in collaboration with ApnaPaisa’s in-house research desk. For Sify.com, this means access to the 2 million unique highly focused finance visitors that ApnaPaisa attracts each month. For ApnaPaisa, this alliance will help deliver a more comprehensive user experience to visitors – as the existing tools and product guides will be supplemented by recent developments and industry news.

Speaking on this alliance, Arun Rajamani, General Manager, Sify.com says: “We are pleased to partner with ApnaPaisa, the leader in the online finance marketplace in India. ApnaPaisa’s niche visitor base presents us a unique opportunity to reach out to their audience in the personal finance space and we believe that some of our own content will help ApnaPaisa deliver an even richer experience to their visitors. In short, this is a clear win-win.”

Adds Harsh Roongta, CEO, Apnapaisa.com, “This tie-up between two market leaders – Apnapaisa & Sify is a step further in our attempt to provide consumers with effective and accurate information about various personal finance products and keep them updated on the latest developments in the field. Visitors to both these sites can enhance their experience by visiting apnapaisa.sify.com. ApnaPaisa has always been in the forefront of enabling consumers take informed decisions. To put it in perspective, it can be compared to web magazine with such a huge readership. Now with this alliance it is well-oiled for providing value added content to its customers.”

About Apnapaisa
www.apnapaisa.com
ApnaPaisa Pvt. Ltd. is India’s leading Online market-place for financial products. It helps generate multiple relevant options for loan, card and insurance consumers in India through its network of over 1,200 service providers, insurance companies and banks. Further ApnaPaisa Tools and Calculators help consumers accurately understand the impact of their financing decisions. To the more curious, product guides reveal various facets like home loan eligibility, personal loan interest rates, cost benefit analysis of term insurance versus unit linked insurance plans and the hidden impact of fine print in health insurance policies

About Sify Technologies
Sify is a leader in Managed Enterprise, Network and ICT Services in India and offers a comprehensive range of products over a common telecom data network infrastructure that reaches more than 900 cities and towns in India. Our services comprise of Connectivity, Voice, Hosting, Virtual storage, Network management services, IT services and Remote Infrastructure Management Services. With the Company owned Cable landing station and several partnerships inked with global cable companies, Sify in present in almost all the spheres of the ICT eco- system. Software services offer eLearning and applications and the portal business operates www.sify.com and www.samachar.com
For more information about Sify, visit www.sifycorp.com.


For further information, please contact:
Apna Paisa Pvt Ltd.
Ms. Bienu Vaghela,
Corporate Communications
+91 22 6613199 / 09819921962
bienu.vaghela@apnapaisa.com