Share Interactive Creates Interactive Holiday Shopping Ad for Dragon Voice Recognition Software
Through the collaborative efforts with Share Interactive, Nuance releases its Dragon Voice Software ad
Online, December 18, 2013 (Newswire.com) - Nuance's latest advertisement makes holiday shopping not only easy but incredibly interactive! Released on Dec. 12, the Dragon Voice Software ad allows users to get gift ideas while talking with Santa's animated elf. Created by Share Interactive, the ad's unique interactive abilities creates an engaging and personalized experience for the user.
The Dragon Voice Software expanded unit displays festive colors and graphics and an engaging design while users verbally interact with Ernie the elf. While Ernie responds to the user's answers, the background images change depending on the user's responses, creating an enticing and tailored gifting experience. Thus, the ad allows the user personalized engagement while also directing them to Dragon Voice Software.
"The illustrations really lent themselves to be appealing because they create a setting for the customer to engage in. It puts a voice to a face, [and with an advertisement] it draws more attention to have a character," said Julia Collins, graphic designer and creator of the Dragon Voice Software advertisement design.
Collins also created the ad banner - the user's initial contact - which contains holiday-focused dialogue as well as enticing holiday graphics. By clicking and initiating engagement with the advertisement, audience members are taken through a step by step questionnaire on an expanded unit, based off of the user's answers. Designed to respond to several different responses, Ernie allows the user an individualized experience. Thus, whether shopping for mom, dad, or a friend, Ernie will help you hone in on a gift option.
For more information on other Nuance Voice Recognition ads please visit shareinteractive.com/voiceads.