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Search Engine Optimization (SEO) is said to be an intricate process and usually yields very little results. That statement however is dependent on who is making it. An SEO company will make that statement because they want your business, but as an internet marketer your experience may be different in that you see the positive results from your efforts or it could be that your experience is the same as the statement from the SEO company. One thing is true though, for as much as Search Engine Optimization strategies work and they do work, there are as much failures...
Here are some reasons for SEO strategy failure:
Having a business with no set goals
If you intend to have a successful online business then you must have set goals. If you don't have clear and defined goals then your SEO strategies will fail due to a lack of direction. You should set timelines and stick to them. What are you trying to achieve? You want to be on the first page of Google in one month for a particular keyword? Okay, how are you going to do it? Start an article marketing campaign? Great, which directories are you going to submit to; how many times per week are you going to submit; what are you going to write about; how are you going to track your progress; what's the length of time for the campaign? Start setting those goals.
As a website owner engaging in link building as one of your SEO strategies, try not to get over enthusiastic and start having too many links that are of poor quality in a short time span, you will fail. This activity can get you banned by the search engines or best case scenario your page rank will drop considerably. This will only hurt your profitability. Don't be tempted to engage in deceitful SEO practices. Instead, please the search engines by allowing your link building to happen naturally and help them along by employing effective methods like article marketing, social media marketing or linking to authority sites.
Aiming at saturated markets
If you intend to be a successful internet marketer you need to pick your choose your market wisely. Let's say you have an online electronic store. You sell laptops, computers, iPads, TVs, iPods, smart phones etc and you're expecting to get to the top of Google's first page for the keyword or phrase you want to rank for then, you will fail. You cannot compete effectively for the same or similar keywords with such stores as Amazon, Target or Sears that carry the same products because those stores are already well established. In order for you to survive you must specialize. You'll have to identify a niche within the electronics market and target that instead. Use lower end or less competitive keywords that searchers are using to find your products.