What is SEO? SEO is a term being thrown around a lot these days. SEO is an acronym for search engine optimization, which technically means that search engines can effectively locate a website based on particular search query.
SEO is a term being thrown around a lot these days. SEO is an acronym for search engine optimization, which technically means that search engines can effectively locate a website based on particular search query. Basically, good SEO means that your site appears at the top of search results on Google, Yahoo, etc., when you want it to.
With internet marketing accounting for more sales than ever, businesses are competing more and more online. Web users do not want to filter through the search results, and they visit only the first few sites. That's why SEO is so crucial. Having good SEO brings a site more visitors, and more visitors means more clients and customers.
There are more than 200 factors that determine a site's search engine ranking. The main factor site developers need to focus SEO efforts on is content. Content written for a certain service should include the current popular keywords for that service. The placement of keywords matters, and keywords in the domain name, headings, etc., will increase relevancy. Links are also important. Having a website linked on another site, especially a heavily trafficked one, boosts SEO.
Other factors are more difficult to change. For instance, search engines give preference to older domain names. The older a site is, the higher the relevancy for a certain search query. Therefore, new sites must pay close attention to optimizing content.
Additionally, having a site optimized for mobile devices is becoming increasingly important now that more web activity occurs on mobile devices. Unless a website has a responsive design, search engines won't effectively display the site in the search results.