Security First International Holdings Inc. Announces Entering the Smoke Free America Project

Online, July 27, 2011 (Newswire.com) - Security First International Holdings Inc. (Pink Sheets: SCFR) President Alvin Holt affirms that the company has started development of a group Web site to help smokers that want to quit be able to, and to assist those wanting to transition from traditional tobacco to the evolving e-cig .

Smokers today spend a minimum of $45 USD per week for cigarettes, With the new SCFR Smoke Free America Program, that cost can be cut to $40 USD per month or totally reduced for those desiring to quit by using the e-cig reduction method.

Security First expects it to take approximately two weeks to get this program implemented and more details will be forthcoming. Security First will keep investors apprised of events as they occur on the company Web site.

A Club Membership will be offered at $24.95 USD one-time fee; Members will receive a membership, an e-cig rechargeable kit, and 10 tips of their flavor choice.

After that, for $11.95 per month, each member can receive 30 tips of their flavor choice for $11.95 per month.

Security First views the fee as a reduction in cost of smoking in the first month - based upon the one carton per week smoker - of $120 USD for the first month alone, followed by a savings of $168 USD every month thereafter or until the smoker quits.

Security First International Holdings intends to be a multifaceted company and will pursue any and all new technology.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
This release contains forward-looking information. Statements that are not descriptions of historical facts are forward-looking statements provided under the "safe harbor" protection of the Private Securities Litigation Reform Act of 1995. These statements are made to enable a better understanding of the business, but because these forward-looking statements are subject to many risks, uncertainties, future developments and changes over time, actual results may differ materially from those expressed or implied by such forward-looking statements. Examples of forward-looking statements are statements about anticipated financial or operating results, financial projections, business prospects, future product performance and other matters that are not historical facts. Such statements often include words such as "believes," "expects," "anticipates," "intends," "plans," "estimates" or similar expressions.

These forward-looking statements are based on the information that was currently available to management, and the expectations and assumptions that were deemed reasonable at the time the statements were made. Management does not undertake any obligation to update any forward-looking statements in this report or in any other communications, except as required by law, and all such forward-looking statements should be read as of the time the statements were made, and with the recognition that these forward-looking statements may not be complete or accurate at a later date.

For more information, visit Security First International Holdings at http://www.securityfirstinternationalholdings.com/.

CONTACT:
Alvin Holt
Security First International Holdings Inc
7441 NW Street
Oklahoma City, OK 73127
PHONE. 405-225-8580
EMAIL: scfr1@mail.com
http://www.securityfirstinternationalholdings.com/

SOURCE: Security First International Holdings Inc.