SDL to Provide Daily Social Media Tracking Score for Presidential Candidates


Unique Poll to Gauge Online Sentiment in Eight Swing States

Maidenhead (I-Newswire) October 10, 2012 - SDL (LSE: SDL) the leader in Global Information Management today announced it will provide a daily online tracking report which will monitor social media postings and candidate sentiment in eight key states. The free report will cover both positive and negative comments of both candidates on online sites, including Facebook and Twitter, as well as reader comments on popular political blog sites. Net sentiment scores for eight battleground states will go live within twelve hours of the previous day, providing the quickest barometer for fast-breaking election news and events. The eight battleground states are New Hampshire, Virginia, North Carolina, Florida, Ohio, Wisconsin, Colorado and Nevada.

Warren Sukernek, Vice President of Social Intelligence at SDL said: "This is the most watched global event of the year and things happen fast and furiously. The SDL Daily Election Tracking Report will provide a fast early warning system of voter's reactions to events in each battleground state and offer a key data point for campaign analysis."

In addition to the new daily tracking report, SDL will continue to publish weekly reports that break out share of online voice for seven key campaign issues. The issues include entitlements, abortion rights, foreign policy, Obamacare, jobs/the economy, protecting the middle class and the deficit. Together the two reports can help pinpoint in each state, the causes for a shift in sentiment for a given candidate.

Online tracking polls have gained credibility as almost four out of five Americans are now using the internet. According to recent data, 98 percent of the U.S. online population uses social media, including 95 percent of online users age 55 and older.

Sentiment score is attained by subtracting negative postings on a given candidate from positive postings, and dividing by 100. For instance if the President had 5100 positive postings last week in Virginia and 4000 negative postings he would have had a sentiment score of +11 (5100 minus 4000 divided by 100). Both the SDL Daily Election Tracking Report and The SDL Weekly Social Media Issues Report can be found online at http://www.sdl.com/social-intelligence.

About SDL
SDL is a public company on the London stock exchange. SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, and web content management. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.






About SDL

SDL is a public company on the London stock exchange. SDL enables global businesses to engage with t   More..heir customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, and web content management.Less..

Contact Information

SDL
Brittany Benson
Maidenhead Berkshire
SL6 7DY UK
Phone : +1 408 743 3616

Published in:

Technology > Software

Published On:

October 10, 2012

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Hawkeye Technology Improves Time Clock Reporting and Payroll Integration in TimeClick LE 12
TimeClick LE 12 offers improved time clock reporting and payroll integration features.

Poor Ugly Dwarf Launches BouncyBean, a Game for IOS and Android
New indie game developer, Poor Ugly Dwarf, releases its first game: BouncyBean. Employing an innovative Tap-To-Own monetization plan, BouncyBean rewards players who touch ads by unlocking levels and eventually removing ads permanently.

WebHostingIsEasy, LLC Launches "Easy" Dedicated Server Hosting Packages
WebHostingIsEasy, LLC Has added a new website and flagship dedicated server line

Encoding.com Now Powers HEVC in the Cloud
Encoding.com has released support for the latest standard in video compression and delivery

Twigle, a Birding App That Identifies Birds by Their Songs Has Been Released
Twigle is a revolutionary birding app that performs automatic bird song identification, and it has been released today, 16 April 2014. Twigle records the singing of a bird, and identifies the bird in seconds based on the recorded bird song.