Science Meets The Business World In New Book

Imagine a start-up company being on a production line and having high defect rates. The line would be shut down until the problem was identified. Science meets the business world in new book "Your Start Up as a Business.

San Francisco, CA (I-Newswire) November 29, 2012 - Every entrepreneur has a nagging thought in the back of their mind, what if it doesn't work? Many business sites recommend starting out with developing a business plan, yet while the new business owner is struggling to put this information together, it could result in doing more harm than good. Author Kocialski introduces science to the business world in her latest book, "Your Start Up as a Business Experiment".

No matter the state of the economy, innovative and fresh business ideas are always in demand. It is often said the small business will rejuvenate the economy. Readers will learn in "Your Start Up as a Business Experiment" what is today's most powerful strategy to build your proof concept and to gain customers. Author Kocialski has coined the term "experimental start-up" versus a seed stage or early stage start-up. This sets the right mindset for the entrepreneur as the move along their journey.

Every year in the U.S. more than 600,000 new businesses are started; 25% won't reach their second year anniversary and more than 50% will shut down within five years. Clearly it is time for a new strategy that provides entrepreneurs with a model that help them remain excited about their business idea.

In this guide, readers will gain startling insight into this simple strategy of designing and conducting business experiments; thereby avoiding numerous mistakes made by new entrepreneurs. Another key factor in the success of a new business is funding. "Your Start Up as a Business Experiment" teaches the reader how to attract investors and build your proof of concept of a viable business.

"Your Start Up as a Business Experiment" can be purchased through at .
Are you seeking a better way to start a business? Readers are invited to learn more about Author Kocialski's course on Your Start Up as a Business Experiment at this link .

If you are interested in interviewing the author, contact her through her publisher at Yvonne Wu, The YP Publishing Tel: 1-905-341-0997, email or .

About the Author

Cynthia Kocialski is the founder of three companies, has been involved with dozens of start-ups, and has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency. Prior to this, she held numerous technical, marketing, and management positions at major corporations, with responsibilities including developing financial software, engineering management of scientific workstations, and overseeing technical marketing and strategic planning for graphics and digital video components for personal computers. Kocialski writes the popular Start-up Entrepreneurs' Blog, which covers observations, lessons, and humorous stories of life inside hi-tech start-ups, and is the author of Startup from the Ground Up. Raised in Buffalo, New York, her career has taken her to New York City, Washington, D.C., Miami, and San Francisco. She is a graduate of the University of Rochester and University of Virginia.

Contact Information

The YP Publishing
Yvonne Wu

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November 29, 2012

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