Samuel Music Named One of NAMM’s Top 100 Dealers

Effingham, Ill (I-Newswire) December 12, 2011 - Samuel Music Co., a full-service music retailer, recently announced that the National Association of Music Merchants (NAMM) recognized the company as one of the top 100 dealers for 2011.

“This honor highlights the great dedication of our employees and the loyalty of our customers,” said Liz Emmerich, Regional Manager for Samuel Music. “Our commitment is to our customer. We want their experience here to be worth coming back for. The award from NAMM validates that philosophy.”

The 100 retail music product stores that received this distinction showed a high level of customer satisfaction, provided customers with a great experience that makes them recommend it to others; consistently plan for the future; and communicate effectively with their community and client base.

"We are proud to recognize these outstanding national retail music product stores for maintaining high standards in their businesses, and for encouraging more people in their communities to experience the joys and benefits of making music," said NAMM President and CEO Joe Lamond.

The retail music product stores that received this distinction were judged by a panel of industry experts on criteria including:

• Displaying a consistent and clear understanding that the success of the store is directly related to the level of customer satisfaction
• Providing customers with an experience worth returning for and recommending to others
• Preparing for future success with sound planning, marketing and training initiatives.
• Ensuring an exceptional floor plan, merchandising and marketing to encourage repeat sales
• Using the web and social media in interesting and engaging ways.


NAMM
NAMM is a not-for-profit association that unifies, leads and strengthens the global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. Samuel Music Company is proud to be part of this elite group of retailers.

Samuel Music
Samuel Music is a full-service retail music company serving Central and Southern Illinois. The company is dedicated to providing quality musical instruments, rentals, music lessons, sheet music, sound installations and repair services. With stores in Champaign, Effingham and Springfield, Samuel Music is currently listed by NAMM as one of the top 100 music retailers in the US. For more information, visit www.samuelmusic.com.

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