We previously reported that Samsung have officially become the largest mobile phone manufacturer. So what's next for the South Korean consumer electronics giant?
We previously reported that Samsung have officially become the largest mobile phone manufacturer. So what's next for the South Korean consumer electronics giant? Will they follow in Amazon's footsteps and create their own version of Android? I'm not talking about Touchwiz, we already have that. What I'm talking about is Samsung having their own Android ecosystem, an OS and an appstore. Will such a large market share you'd have to assume that this would be a success for Samsung. Having their own operating system based on Android would come with some great benefits. They wouldn't have to wait for Google to pass over the source code.
The code for the operating system could be engineered so it would work with all their various mobile variants. We'd certainly get the updates a lot quicker and that's one of the biggest criticisms I have with Samsung. Having to wait for Samsung to add TouchWiz to the latest version of Android can be a time consuming experience. Would Samsung lose a lot of it's fans if it moved away from Google? I'm not sure they would. The reason being is that they'd still be effectively using Android, an open source operating system.
I'm also going to assume that as developers are not tied to Google, they'd also make their apps available on a Samsung appstore. Samsung could also afford to make the proposition for developers quite enticing. Amazon have done this quite well. Samsung could take it a step further and open up their appstore to the world. Something that Amazon have failed to do.
Tizen is a new operating system that has surfaced. Intel have joined Samsung in a partnership to build a new operating system based off Linux. But do Samsung need Intel and is Tizen really the answer? I have seen some early screenshots of Tizen and it looks like Samsung has added their own Touchwiz flavour. Samsung are not big on putting all their eggs in one basket. Tizen could be another option but they might just keep Android for their Galaxy range. It's been a huge success and I can't see them deviating off the yellow brick road.
Samsung would definitely have to assign a considerable amount of resource to make this happen. But with billions of dollars of profit coming in from smartphones, is this not worth the risk? In fact is it a risk for Samsung?
I'd love to hear your thoughts on whether Samsung should go it alone or continue along the Android highway.
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