Samsung launches Corby – its first full-touch mobile designed for the youth market

(I-Newswire) October 8, 2009 - The Samsung Corby, is a full-touch handset that places users at the centre of the social media revolution with full support for a wide range of social networks. The new mobile compliments the Company’s existing touch screen strategy “touch for every lifestyle” by broadening the market and targeting the youth audience.

“As a Company that leads in innovation, Samsung Corby is another example of the Company’s commitment to developing new products and technologies designed for specific audiences in keeping with their needs,” states Mr B D Park , Director-Telecom , Samsung India Electronics Pvt. Ltd .

The Corby represents a complete makeover for the youth segment, with its eye-catching design, which marks a significant break from the way full touch phones are usually designed. The Samsung Corby is notable for both its body design and colors; it comes with bold color options such as Jamaican Yellow, Cupid Pink, Minimal White, and Festival Orange so that users can choose their favorite color.

“Samsung leads the market globally for full-screen touch phones and recognizes the importance of SNS in the modern mobile industry. Samsung has its target audiences at the heart of its business strategy and the design and functionality of Samsung Corby meets the needs of a highly connected and style-conscious youth audience. ” stated Mr. Park.

The best social networking services are combined with enhanced multimedia capabilities in a compact form. The 2.8-inch QVGA screen delivers a quality experience when browsing video content online and its quad band connectivity and support for EDGE networks means that Corby users can stay in touch regardless of their location.



About Samsung Corby

Sensuous Design
The Samsung Corby aims to stand out from the crowd thanks to the handset’s pop-style contours and curved body design. The handset comes with a selection of coloured yellow, white, orange and pink covers. In the package of the Corby, it also offers an additional standard black cover . The focus on cutting edge design also extends to the handsets user interface by providing Cartoon UI, a highly stylised graphical menu that alters according to handset functionality.

Advanced Communicator
There is a wealth of communication options available to Corby owners. Users can update current status and access friends’ updates, live feeds Facebook, MySpace and Twitter through simple Pop-up SNS. The handset also supports various social networking community sites by integrating leading User Generated Content sites such as YouTube, Flickr, Picasa and Photobucket and other popular SNS sites including Facebook, MySpace and Friendster directly into the handsets user interface. User can upload photo & video to these SNS and User Generated Content sites through Communities solution.

Trendy Full Touch
The Samsung Corby incorporates Samsung’s new Touchwiz UI and haptic feedback system making touch screen operations simple and easy to use. The handset offers tangible feedback when you make a selection on the touch screen and through the device’s widget system, users can further customise the handset and interface with useful applications and widget that move with drag and drop ease. Corby owners will also have access to a substantial library of additional applications through the Samsung online widgets store. The handset also supports One finger zoom and Gesture Control, Samsung’s own unique features that are incorporated in most of company’s premium full touch line-ups including Samsung Jet. One finger zoom enables consumers to zoom in and out in one hand. Gesture Control is a feature which enables users to unlock the phone and execute the menu directly by drawing an alphabet letter on the screen.

The Samsung Corby is priced at Rs.9600/-

Samsung Touch Screen Portfolio
With the launch of Samsung Corby , Samsung now has a portfolio of eleven touch screen models , priced in the range between Rs 9600/- to Rs.33,990/-.” Based on our flagship launches comprising of Samsung Jet , Samsung Pixon12 , Samsung Galaxy - our Android phone and now , the Samsung Corby , we are looking at maintaining our market leadership in the touch screen portfolio in India “ states Mr Asim Warsi , GM-Marketing , Samsung India Electronics Ltd.

About Samsung India:
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

Company Contact Information
Samsung India
Samsung
Nehru Place
New Delhi
110025
Phone : 26827593