Sahara Q Saathi - Empowering Women in India with Entrepreneurship!
It is said, 'educate the lady of the house and you educate the family, the community, the society, and thereby the nation.' Women are responsible, dynamic, accountable, and are the agents of change.
Online, December 2, 2013 (Newswire.com) - The one-stop superstore for pure and unadulterated food products - Sahara Q Shop launched Sahara Q Saathi, an initiative on 'Women Entrepreneurship and Empowerment', targeting both working women and home makers under the age bracket of 30-50 years.
A woman's role at home for her family is highly remarkable. Her participation at home in the economic sphere and community affairs constitutes only a mere 20 percent of the Indian population. At this backdrop, Sahara Q Shop launched Sahara Q Saathi, an initiative on 'Women Entrepreneurship and Empowerment', one of the first of its' kind in India. Q Saathi aims to arm both working women and home makers with financial security, without compromising their other responsibilities.
The standing of women in India has seen immense changes over the past few millennia, witnessing transition between high and low status to endorsement of equal rights. Since the last several decades, women have held offices of repute in all spheres - social, corporate, political, and economic. Yet, they continue to face discrimination, are burdened with responsibilities, face atrocities, and endure financial insecurity. Many a woman cherish the spirit of entrepreneurship, but fail to execute the same owing to numerous factors ranging from lack of capital, challenges, highly competitive environment, and lack of opportunities. As a Q Saathi, she gains a competitive advantage over all these factors. She becomes an entrepreneur at zero investment!
Sahara Q Shop has been fighting the menace of adulteration by spreading awareness and making available the purest and unadulterated food for consumers. Adulteration is a rising problem today; lack of the government's stringent implementation of laws is only turning it into a booming industry. Adulterants are present in all types of food, from grains, cereals, pulses, spices to beverages, processed food, etc. Continuous consumption causes adverse health effects. To aggressively create awareness amongst people to stop consuming adulterated food, Sahara Q Shop started the Q Saathi program.
It is said, 'educate the lady of the house and you educate the family, the community, the society, and thereby the nation.' Women are responsible, dynamic, accountable, and are the agents of change. Sahara Q Shop, hence, arms women with entrepreneurship through Q Saathi. Any woman, aged between 30-50 years, having a passion to do something for the society as well as earn can become a Q Saathi.
Every Q Saathi can bring a positive change in her neighborhood, ensuring that every household understands the menace of adulteration and uses only the purest quality food products. She thus becomes part of the 'Quality Revolution', standing for a national cause - 'Fight against Adulteration'. She will be the torch bearer of her social circle and of the people in her community and neighborhood. In the process, she becomes self employed and earns a handsome living at no investment. People in her neighborhood, in return, can buy unadulterated and best quality products from trusted and known sources, right at their doorsteps.
To get empowered as a Q Saathi, interested women can call the Q Saathi customer care no.011-66166666 or send SMS (type SPACESPACE) to 9773033040 or drop a mail to "qsaathi@saharaqshop.com".