Rural and Urban Insight Series 2013


It is a toolkit for companies, academicians, management and students which can help them understand the distinct rural and urban characteristics of India at various levels include block & town & decoding the geographical heterogeneity of India.

Nodia (I-Newswire) January 2, 2013 - Kapsole has launched a web based query enabled application 'Rural and Urban Insight Series 2013' which will act as toolkit for managers looking to expand the business across the length and breadth of India. This web based database provides granular information at state, district, towns and blocks regarding market, economic, demographic and social aspects. The full version contains 35 states, 640 districts, 5985 blocks and 7838 towns. The application also enables listing of villages' names falling under different levels.

This unique application facilitates users to draw comparison and contrast between rural and urban regions at state, district, and town and block level. The characteristics of targeted areas can be analyzed on the basis of demography, social development aspects and facilities while relative performance between areas or territories can be compared.

The web application is highly useful to corporate planning entry strategy into new markets, expanding distribution networks, or designing media and communication plans at micro level. NGOs, international organizations and institutions can target poor districts and backward rural areas.

The academia including social science and marketing students & professors can benefit from this web application as it enables learning about development aspects at granular level.

Each geographic territory is summarized in form of indices which serves as a barometer for a given market against which the performance is measured. Thus, the diverse aspects of geographically varied markets are being summarized, rated and represented through index values. The key categories being formed are: Assets, Facility, Standard of living and Overall index showing strengths and weaknesses of regions.






About Vijya Research & Advisory

Vijya Research & Advisory is a consulting firm based in Noida serving the core objective of facilita   More..ting reach out to different segments of the market in most efficient manner. It has thus been working to evolve different knowledge products and services which help in achieving this goal. The first step in this pursuit is to understand the diverse Indian existence, in terms of, its geographical spreads, demographic structure, consumer characteristics, business & enterprise movement, etc. Our products & services are designed to serve strategic requirements of the companies as well as drawing marketing plans and measuring the outcomes.

We specialize in economy, business and market research aimed at bridging the information gap and facilitates fact-based intelligent decision making. We serve varied research needs with our hands on knowledge on India markets. Equipped with vast knowledge pool and deep insights into the nuances of the economic dynamics, our databases integrate scores of different sources of information to produce invaluable and comprehensive understanding tuned to end user requirement.Less..

Contact Information

Vijya Research & Advisory
Piyush Jain
F-2, D-601, sector-50, Noida
201301
Phone : 919818771446

Tags:

economy   Internet   india   computer   Urban   analysis   block   market size   assets   rural   Village   population   town   indices  

Published in:

Economy

Published On:

January 2, 2013

Print Release:

Print Release

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