RSA Insurance Partners With Potential.com To Host First Workshop In The UAE

Online, May 22, 2012 (Newswire.com) - Potential.com, a leading international business development company, is partnering with RSA Insurance and Dubai SME to host its first workshop in Dubai on the SME Evolution program of this Spring rollout, on the 22nd of May, 2012.

RSA Insurance will join more than 20 partners in business including regional partners such as Aramex, a regional success story, as well as international top market players such as Google, Intel, and AllWorld Network, an organization established by Professor Michael E. Porter of the Harvard Business School. In addition to major local partners including STC in KSA and Dubai SME in the UAE.

With over 300 years of heritage, RSA Insurance is one of the world's leading multinational insurance groups, serving 17 million customers in over 140 countries. RSA Insurance is a global company with businesses in both mature and emerging markets, which will allow Potential.com to reach a wider range of small and medium enterprises.

The onsite event which will be held in Dubai SME premises, from 10:00AM to 1:00PM, entitled "Expand your Business to Reach New Heights", will give business owners a chance to discover the tools and opportunities available to them so they could expand their business. They will also get that chance to meet the greatest experts and pioneers of today's leading business environment. This workshop will serve as a platform for Small and Medium Enterprises to get in touch with each other, as well as with partners like RSA Insurance to benefit from the company's specific offers available to them.

SMEs will go through an introductory session on the SME Evolution program followed by a presentation with David Harris, UAE Sales and Marketing Director from RSA Insurance.

Shadi Banna, Managing Partner, Potential.com, said: "Our partnership with RSA Insurance will, no doubt, give us a chance to reach a greater number and variety of business owners looking to expand their business in an innovative and creative way. RSA Insurance is one of the leading insurance companies and will serve as an additional pillar to the SME Evolution program by providing business owners with targeted offers that will help them in their business needs. This introductory workshop is just what business owners need to reach their goals and true potential."

David Harris, UAE Sales and Marketing Director, RSA Insurance, commented: "The UAE Government has rightly identified the success of small enterprises as key to the continued development of the UAE economy and RSA Insurance look to support their initiatives with innovative products and propositions to protect the assets and liabilities of the small business sector. Sponsoring the SME Evolution Program is one of our key steps to support SMEs in the region".

SMEs interested in exposing themselves to new opportunities through the SME Evolution program, are invited to book and confirm their attendance by sending an email to sally@potential.com
For more information on the SME Evolution Program, please visit http://www.potential.com

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About Potential.com:

Potential.com has pioneered the innovative Next Generation Performance framework for DEVELOPING STARS, whether Individual Entrepreneurs, Large Organizations or employees within SMEs. Founded in 2005 with headquarters in Dubai and team locations across the Middle East region, Potential.com is supporting thousands of individuals and hundreds of companies to kick-start their businesses, improve their performance, boost sales, improve customer service performance, innovate, expand and develop their Next Generation Leaders.

The company's portfolio consists of consulting, coaching and training capabilities, deployed across products such as the flagship Potential.com Entrepreneur program for Individual Entrepreneurs as well as bespoke development programs for SMEs and Large Organizations. Potential.com follows a special and unique methodology of work with its customers. It uses a customized sequential program to evaluate the situation of the client's business, discover areas that need improvement, undertake training and onsite coaching and then re-evaluate results.

During the past five years, Potential.com helped dozens of entrepreneurs to start up their companies and supported hundreds of SMEs to expand their business. Moreover, Potential.com has provided tailored performance improving programs to over 50 leading corporations including Abu Dhabi Chamber of Commerce, Doha Bank, Dell, Du, Belkin, HP, and Saudi Telecom.

About RSA Insurance:

With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2011, its net written premiums were £8.1 billion.

RSA has major operations in the Middle East as part of its emerging markets business. The UAE commercial product portfolio spans a range of insurance solutions for small and mid market sectors to large and complex risks. The company's personal insurance range is equally comprehensive with seven products including motor, home, travel, golf, yacht, personal accident and medical.

About Dubai SME:

In September 2009, His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubaiissued Law No.23 of 2009 concerning the Mohammed Bin Rashid Establishment for SME Development, one of the Department of Economic Development establishments, recently renamed as the Mohammed Bin Rashid Establishment for Young Business Leaders (Dubai SME). The new law confirms the commitment of Dubai Government to support the development of SMEs sector.
The law defines the goals and responsibilities of the establishment. Given that SMEs include 98.5% of registered business in Dubai, with 61% of the work force working in this sector. The law aims to strengthen Dubai's position as a centre for entrepreneurship and enterprise development based on innovation and intellectual property.