Rough Guides 'Rough Roads' App

Newcastle-under-Lyme (I-Newswire) December 5, 2011 - Rough Guides are proud to announce its Rough Roads App for iPhone and iPod touch is now available on the App Store.

Escape on your daily commute as you travel the world in your trusty Rough Guides camper van, dodging buses in London, sumo wrestlers in Tokyo or surfers in Sydney.

Collect Rough Roads bonus icons as you try to unlock destination fact cards, which you can share with friends through Twitter (for example, did you know that the world’s largest cattle ranch is in Australia and is the same size as Belgium?).

Then rate your skills against your friends and other players as you work your way up the Game Center leaderboard. Rough Roads is fast, furious and highly addictive.

Peter Buckley, Digital Publisher at Rough Guides and DK Travel says: “We’re really pleased to be launching Rough Roads for iPhone and iPod touch. With all new levels and leader board functionality we hope it will be just as addictive as the viral game which has already seen over eleven million people take part."

How to play Rough Roads:

• Drive the van and collect points by completing levels and picking up bonus stars;
• Collect bonus items to transport you to another far-flung destination;
• Earn achievement points to unlock Fast Facts about each of the six destinations and share via Twitter;
• Monitor your scores on the Game Center leaderboard and share them on Facebook and Twitter.

The Rough Roads App is available for £0.69 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore

Notes for editors:

The award winning Rough Roads viral game has been played 11.5 million times in over 200 countries and reached the number one spot in the worldwide Advergames chart.

Developed in partnership with Koko, Rough Roads is available on the iPhone and iPod Touch for £0.69 and available from the iTunes App Store. Visit www.roughguides.com/apps for more information.

About Rough Guides

Rough Guides is a leading travel content provider with more than 700 travel guides, gift-books, reference titles, maps, phrasebooks, bespoke custom publishing guides and digital products, including eBooks and mobile applications.

Start your journey at www.roughguides.com and whatever you do, Make The Most Of Your Time On Earth™

About Koko

Established in 2006, Koko is one of the UK’s leading specialists in the production of viral advergames and social media applications.

Koko advergames rank amongst some of the world's most successful, allowing millions of users access to a brand, product, or service.

About Richard Swancott Associates:
We are a Staffordshire-based PR company which specialises in generating media coverage for businesses of all descriptions, in newspapers, magazines, radio & TV, and online.

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