Retailers Turn to Online Marketing to Boost Back to School Sales

(I-Newswire) August 17, 2009 - As students prepare to head back to school, AIS Media, an award-winning Interactive marketing and web services company, sees more retailers utilize their services to reach customers online.

Instead of heading to brick-and-mortar stores, more parents are letting their fingers do the walking and shopping online for their back-to-school purchases. To reach this growing number of online shoppers, retailers are shifting more of their marketing budgets from newspaper ads and direct mail to search engine marketing and email marketing.

"Outside of the Christmas holiday, back-to-school sales are a make or break time for many retailers," said Thomas Harpointner, CEO of AIS Media. "Retailers today are challenged with effectively catering to more cost-conscious and Internet savvy consumers. To effectively compete, retailers must implement more user-friendly e-commerce web sites, email marketing campaigns, and search engine marketing campaigns."
AIS Media's email marketing campaigns, provided through the company's proprietary Excerpo� Mail system, allow retailers to track the results of email campaigns in real time and implement results-driven lead generation programs � all at a cost of about a penny per email sent.
AIS Media's online lead generation programs allow companies to capture and develop leads with targeted landing pages and smart forms.
AIS Media's professional online storefront solutions, powered by Excerpo� Storefront, enable retailes to establish a secure e-commerce web site, easily and cost-effectively.
About AIS Media
Founded in 1997, AIS Media is an Interactive marketing and web services company that provides businesses award-winning Internet consulting, web site development, email marketing, lead generation, e-commerce and search engine marketing services. The company has developed a suite of Web-based applications under the proprietary "Excerpo" brand, which focuses on email marketing and e-commerce. AIS Media's solutions are available directly and through its global network of certified partners. For more information and to locate an AIS Media certified consultant in your area, visit: www.aismedia.com.

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Company Contact Information
David E. Johnson