Rapid Data Entry Takes Accuracy To The Next Level

Online, February 20, 2013 (Newswire.com) - Fast and accurate customer service depends on the rapid and accurate capture of customer information. Businesses see significant budgetary waste due to inaccurate customer data, but more detrimental than the unnecessary printing and postage cost is the loss of business credibility and customer loyalty.

AddressXpress aims to transform address entry into a high-speed data-capturing solution that will save time and money - with the added benefit of accurate data. Developed by Effective Intelligence, AddressXpress harnesses the power of the most comprehensive data available to ensure less time is spent on capture, no need for post validation, no need for extra staff training of capture formatting and it promotes data quality at point of entry.

The team at Effective Intelligence is notable for innovative business solutions. It remains the only company building predictive models in SA that has also developed data quality engineering software (InfoArchitect) and AddressXpress was designed with the same methodology; to improve business operations and improve the bottom line.

AddressXpress captures data accurately and eliminates 75% of the keystrokes necessary to capture an address. In the fastest possible time, it handles misspellings and finds the correct spelling of each address element, allowing operators to capture details faster and more accurately than before.

The addresses are standardised at the point of entry, anomalies are corrected and addresses are amended with great improvements in accuracy. The correct spelling of the word is directly entered into the client database, providing one step to data quality and an immediate reduction in the cost of data validation and standardisation after the entry process.

Julian Ardagh, CEO of Effective Intelligence, explains the motivation behind the new product: "AddressXpress was developed to improve business' return on investment by making sure the relevant customers are contacted and sound decisions can be made based on accurate information. Understanding the impact poor data quality and poor databases have on a business developed the need for AddressXpress."

In a client-centric environment, as the focus switches from product to customer, businesses must become trusted advisors with their customers and create meaningful interactions, avoiding misspellings by misunderstandings or mishearing clients. With an easy integration to any Web site, AddrssXpress standardised output complies with SAPO (South African Post Office), UPU (Universal Postal Union) and SANS-1883 (South African National Standards) standards.