Ralph Lauren's Daughter Launches Boca Boy's Bubble Paste


Dylan's Candy Bar founded by legendary fashion designer Ralph Lauren's daughter launches Bubble Paste.

(I-Newswire) August 27, 2010 - Dylan's Candy Bar, the trend-setting candy store founded by Dylan Lauren, daughter of legendary fashion designer Ralph Lauren, has teamed up with kids' candy manufacturer, Ludo, LLC, to launch its brand new item, Bubble Paste!

"The bubblegum in a tube concept is a unique product that deserves to have the proper platform for its release. Dylan's Candy Bar is certainly the type of venue that makes sense," says, Jay C. Pearlman, founder and president of Ludo. Dylan's Candy Bar is one of the largest candy stores in the world and the premiere destination for candy lovers. The flagship store located in New York City is over 15,000 square feet.

Unlike regular bubblegum, the Bubble Paste user gets to squeeze it out! So if you want a lot squeeze, squeeze, squeeze! The gum will retail between $0.59 to $.79/unit and Ludo expects this item to be sold in all classes of trade (mass, grocery, drug, and specialty stores). Dylan's Candy Bar will be the first retailer in the country with this product. "The sheer fact that Dylan wants to assist us with launching Bubble Paste speaks volumes about the potential," explains the entrepreneur.

The product has a paste type consistency and is packaged in a tube similar to toothpaste. It is being launched in strawberry flavor with plans to add sour apple and grape very soon. There will also be limited edition flavors and a larger four ounce tube added to the product line next year.

"Bubble Paste is one of those ideas that just popped in my head. We have traditionally manufactured interactive candy products which are toys with candy. Bubble Paste is more of a novelty candy item since there is no toy aspect to it. My goal was really to create a true consumable. Our other products are one time purchases. Bubble Paste can be purchased over and over again. Thus, there is a real opportunity to build a brand with this product," states Pearlman.

Ludo, which means to play in Latin, is all about fun and making consumers smile. The interactive candy manufacturer was launched in 2001 and its first customer was Target. "Since that time we have shipped just about every major retailer and have had a tremendous amount of success in large chains that are not traditionally known for toy candy," says the smiling entrepreneur. Some of those unique accounts include Justice, Bed Bath & Beyond, Cracker Barrel, Speedway SuperAmerica, Party City, Circle K, etc.

Bubble Paste is certainly not the first creative item from Ludo. The company has launched many, including a chicken holding cymbals in its wings while sitting on top of a tube with candy. When the user pulls down on a lever attached to the tube, the chicken bangs the cymbals making a smashing noise. Unlike other manufacturers, Ludo has not pursued licenses. It prefers to build its business with basic goods that are not dependent on the success of a movie or require hefty royalties and guarantees. Perhaps the simplicity of Ludo's products is why they have been so successful.

Later this year, Ludo will also be launching the Bubblegum Cane. The giant gum shaped cane makes for a great stocking stuffer and has already been well received by many retailers. In fact, consumers will be able to find it at the following national chains, 7-Eleven, Justice (900+ store chain targeted to tween girls), Claire's (mall-based accessory chain), Sweet Factory, Christmas Tree Shops, among many other retailers.

The Boca Raton resident was born and raised in Cleveland, Ohio. He graduated from The Ohio State University with a triple major in marketing, finance and logistics. While he did know at a very young age that he would be an entrepreneur, he never thought it would be as a toy or candy manufacturer. "I would have loved being an automobile manufacturer. However, I knew that was so unrealistic due to the capital requirements. Life as Willy Wonka isn't so bad," Pearlman says jokingly.

###






About Ludo, LLC

Ludo, LLC is a novelty candy manufacturer.Less..

Contact Information

Ludo, LLC
Jay Pearlman
31809 South Roundhead
Solon, OH
33428
Phone : 4405426000

Published in:

Business > Celebrities

Published On:

August 27, 2010

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


Related Releases

Vigneshwara Offers Best Return on Your Investment
Vigneshwara group is one of the professionally and reputed realty group and has emerged as a front runners in terms of their innovation and technical skill. Their concepts are reflection of futuristic innovation and truly a pleasure to eyes.

Merits and Demerits of Cranes and Its Components
Cranes are industrial machines that are in the main used for materials movements in construction sites, Production halls, assembly lines, power stations etc. This article contains all about the merits and demerits of single or double girder cranes.

L&T Is Now a Real Estate Developer! L&T Launches New Luxurious Project in Mumbai - by Ray White Gurgaon
L&T Realty Launches CRESCENT BAY in Parel, Mumbai. The wait is over!!!

Now Get A Home Loan In Australia If You Got A Permanent Work Visa
This PR is intended to share an update pertaining to the home loans requirements for all those visa holders, where the visa category allows them to stay and work in Australia on a permanent basis.

EVO Payments International and PAY.ON Partner on Quick Interface for SME Merchants
PAY.ON, the world's leading operator of web-based, omnichannel payment infrastructure systems, and EVO Payments International (EVO), a leading card payment acquirer and payment service provider in the United States