Put A Rocket Up Your PR With The Make Me A Star Program
Strawberry Communications founder and owner Johanna Baker-Dowdell has launched a six-week online group PR program to help business owners generate their own publicity.
Launceston (I-Newswire) November 4, 2012 - When "...nearly 55% of stories analysed were driven by some form of public relations," (Source: Crikey - Over half of your news is spin: http://www.crikey.com.au/2010/03/15/over-half-your-news-is-spin/) business owners should be asking themselves if their stories fall into that category and, if not, what are they going to do about it, Johanna asked.
"If business owners aren't selling their story to the media, their competition definitely is," she explained.
"Instead of getting mad at seeing your competitor's face smiling out at you from the pages of your local newspaper, make sure you're the one telling the story next time."
Make Me a Star starts on Tuesday, November 13 and includes everything business owners need to generate publicity for their business, with six one-hour online learning sessions and six one-hour online Q&A sessions covering:
• Building a media contact list including print, online and broadcast
• Contacting media outlets
• Creating an editorial calendar
• Writing media pitches, press releases, articles and case studies
• Advice on drawing everything together for a complete PR strategy
"Working with a PR agency can cost thousands of dollars, and money is something small businesses don't have an endless supply of. Generating PR for themselves is a great way to lessen the marketing spend, but more importantly gets the person who knows the most about the business - its creator and owner - to do the talking," Johanna said.
Johanna has more than 18 years experience in the media industry in Australia and the UK, working on both sides as a journalist and PR consultant.
The total cost for the six-week Make Me a Star training program and group support is just AU$297.
Find out more about the Make Me a Star program and sign up at http://strawberrycommunications.com.au/make-me-a-star
About Strawberry Communications
Strawberry Communications generates amazing publicity.Less..
PO Box 1021
Phone : 0477 000 170
Tags:PR publicity Johanna baker-dowdell Make me a star put a rocket up your PR small business PR Strawberry Communications
Published in:Small Business
Published On:November 4, 2012
Print Release:Print Release
If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.
Small Business Payroll Software: EzPaycheck Updated With New Tax Forms W2 And W3
Cap Rate Forward Launches Real Estate Investment Analytics Website to Calculate, Analyze, Compare and Share Investment Analytics
Robert Haack Diamonds Gives Facebook Fans a Chance to Win a $2,500 Gift Certificate Through Holiday Royalty Contest
Propel Marketing Takes Small Business Saturday Into Cyber Monday
Florida Publisher Drives Book Traffic with New Mercedes-Benz Giveaway