PUMA - The Official Merchandise Partner To The Buddh International Circuit
PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world
Online, November 14, 2012 (Newswire.com) - The global SportLifestyle brand is the Official Merchandise Partner to the Buddh International Circuit. Earlier this year, PUMA was also the first brand to open an exclusive retail store at the BIC, India's premier motor racing track.
The brand has launched an exclusive range of BIC merchandise ahead of the big race weekend from Oct'12. The premium collection is being retailed at key PUMA stores across Delhi and Noida as also on their e-commerce site. Avid motorsport fans who shop for Rs. 3,000 or more on the PUMA e-shop (www.pumashop.in) until the 22nd of October also stand a chance to win coveted tickets to the race.
"Motorsport in India has been witness to a big positive push over the past two years. The launch of the Buddh International circuit in 2011 and the grand prix has brought motorsport home to India in a very real way and PUMA celebrates this. It has been PUMA's endeavour to promote sports and the spirit of sportsmanship in all aspects. PUMA's motorsport collection is unparalleled and it's only fitting for us to be the merchandise partner to the BIC", said Rajiv Mehta, MD, PUMA India.
PUMA will also have 5 stores at the BIC in different zones during the three days of the race where the official merchandise will be sold.
Key Styles from the BIC Range
GP Buddh Logo Speed Tee: Experience nerve-wrecking, teeth-gnashing Motorsport Mania in this lightweight tee and take home a special souvenir from an unforgettable race. MRP Rs. 899
GP Buddh Logo Jacket: Stand out with this fiery red jacket designed to keep the sun and wind at bay, while keeping your adrenalin pumping. MRP Rs. 2799
Visit www.pumashop.in to get your hands on the motorsport collection and the chance to win tickets!
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Media Contacts:
Samyukta Ranganathan - samyukta.ranganathan@puma.com
Nitika Ashalpara - nitika.a@actimediaindia.com
Anita Dawson - anita@actimediaindia.com
PUMA
PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
For more information, please visit http://www.pumashop.in