Since 2009, statistics with regard to the outdoor living industry have been made available to casual retailers, vendors and suppliers as a result of a sponsorship by Pride Family Brands.
Pride Family Brands, three-time recipient of Manufacturer of the Year for the Cast Aluminum category, announces its continued sponsorship of industry-wide publication of extensive research created exclusively for the outdoor living segment. The research, which includes consumer buying trends, design and coloration trends, sales demographics, logistics, retail venues and select outdoor product preferences, is conducted by Progressive Business Media.
"As the outdoor industry grows and encompasses more venues and product categories, the need for quantifiable information expands," said Steve Lowsky, President, Pride Family Brands. "For many years, our sponsorship has enabled access to this valuable research. These reports have become an important tool for shaping business decisions and defining market potential for specialty retailers and manufacturers alike."
Through multiple published reports throughout 2014, the research will be made available. Product category as well as demographic research will be highlighted including the "Outdoor Shopper" including state and metro markets and income levels and residence types. Retail research will delve into the Furniture Store retailer as well as mass markets. The research will culminate with the Universe Survey that evaluates size, growth and comprehensive statistics for the outdoor segment.
"At Casual Living magazine, one of our goals is to provide data that benefits the entire casual and outdoor industry," said Dana French, Director of Research for Casual Living. "We are excited to partner with Pride Family Brands to sponsor this year's research reports."
For more information about Pride Family Brands' industry research sponsorship or their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 855.612.9800.