Price-Savvy Consumers Exploit Suzie May Lingerie's New Discount Offer

Online, June 28, 2010 (Newswire.com) - UK sexy lingerie company Suzie May Lingerie which has dominated news headlines in the fashion industry recently with it's aggressive marketing campaigns now plans to target the bra market by enlisting the services of fashion designer Youlia Nagaytseva and offering discounts to it's existing customers.

The online company, run by London based entrepreneurs Nick Gonnella and Chris Karanikki, has been featured in news stories all over the internet in recent weeks with many industry experts expressing astonishment at how quickly they have been able to bring cut priced lingerie to market. Their sexy costumes collection is currently being sold by large online affiliates due to it's low price point and the new bra collection is sure to be just as desirable to many of the fashion industries top affiliate marketers.

And it looks like the company has no plans to rest on it's laurels as it was announced today that they will be releasing their very own line of bra sets which will initially be offered to their existing customers at a discount before being offered to the general public on their website http://www.suziemay-lingerie.co.uk/. Savvy consumers have been spreading the word on money saving forums which has led to record numbers of new customers purchasing lingerie from the website so that they can be first in line when the discount codes are offered to existing customers.

Marketing Director Nick told us he is delighted with the publicity the company has received so far. "We had no idea that offering discounts to existing customers on our soon to be released bra sets would create so much publicity. Our orders have gone through the roof this week with most new customers following up their orders with emails asking when the new bra collection will be released and how much discount they will receive! All I can say is the new range is in the process of being designed now by our new in house fashion designer Youlia Nagaytseva and will be available within the next couple of months. We are planning to offer it to all existing customers, no matter how much they have spent with us up to that point, at a very attractive discount. The fact that word has spread and caused many people to purchase something now so that they can be included in the discount offer is fantastic news. In fact we will probably extend the offer to anyone who is a member of our 'Suzie May Insider' e-mail club which can be signed up for by using the simple form on our homepage."

Chris, the Managing Director explained to us how the company has managed to enter the market with such low prices and remain profitable. " I have put together a talented team which is dedicated to making Suzie May successful. I have focused on keeping overheads low so that we can give our customers the best value for money in the industry. Unlike our competitors who are promoting their websites by outsourcing their search engine optimisation, we have kept ours in house by utilising the talent of our Marketing Director Nick Gonnella who is prolific in the online marketing world. We are also keeping customers happy by stocking large quantities of all our lines so that orders are available for despatch immediately. Drop shipping or back ordering is the industry norm however we believe this goes against the ethos of online sales which is to give consumers what they want quickly and efficiently."

Suzie May Lingerie is certainly emerging as a major player in the online women's underwear market and the new bra collection will surely reinforce their position. Their creative marketing practices and fierce pricing strategies are giving their more well known competitors like La Senza a headache that doesn't look like fading any time soon.

To sign up to the 'Lingerie Insider' email club visit their website http://www.suziemay-lingerie.co.uk/ or become a fan of the Suzie May Lingerie Facebook page

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