Osmosis Pür Medical Skincare Announces New Packaging and Rebranding Efforts
Osmosis Pür Medical Skincare is proud to reveal the debut of the company's new design and messaging.
Evergreen, CO, September 22, 2014 (Newswire.com) - As part of a strategic rebranding effort, Osmosis Pür Medical Skincare is proud to reveal the début of the company’s new design and messaging. This re-energized brand platform represents the transformation Osmosis is bringing to the skin care industry.
Osmosis’ skincare, color cosmetics, Osmosis MD and supplement lines will share a cohesive look, unifying these collections to be a single brand. Each bottle will showcase a clinical, yet luxurious feel and prominently display the new Osmosis logo. Embodying the brand’s core values, this artwork will feature a wave representing the layers of the skin, their natural flow, and subsequent product penetration. This new logo is a key component of the rebranding as Osmosis products work in the dermis through their unique delivery. All formulations remain the same.
"This process has taken almost 2 years. We have worked hard to make the adjustments needed to illuminate the heart of Osmosis; the timeline was about the journey and well worth the wait."
Robin McGee, President of Osmosis
“I couldn’t be more proud of the new Osmosis Pür Medical Skincare. Unifying the brand and simplifying our messaging were vital components of this transformation,” explains founder and formulator Dr. Ben Johnson. “With a renewed focus toward treating skin conditions at the source, we are able to convey this philosophy better to clients. They now know Osmosis works holistically to heal the source of skin conditions and when we heal the cause, the results become permanent and true age reversal is inherent.”
In addition to new packaging, other developments include:
· Product name changes: Restore Topical will now be called Rescue and Sheer Tint Primer is now BB Cream Tinted Primer
· New website
· New education classes on treating the source of skin conditions such as Acne, Rosacea, Hyperpigmentation, and Aging for maximum, permanent results.
· New back bar, retail, and Colour items
· New displays
· Exclusive video content from creator Dr. Ben Johnson and Artistic Director, Alejandro Falcon