Go Design Group And Company, Story & Brand Announce US Joint Venture
Go Design Group and Company, Story & Brand today announces a 50:50 joint venture between Go Design Group and Company, Story & Brand for a consumer product marketing group in the US.
Atlanta, Georgia, October 21, 2014 (Newswire.com) - Company, Story & Brand will contribute branding, strategy and an extensive sales and distribution network in the US, as well as local market expertise to the joint venture. Go Design Group will contribute a design portfolio of nationally recognized brands and products, along with deep design category expertise. The Joint Venture will use the Suzanne Cortez brand name. Together, Go Design Group and Company, Story & Brand will leverage this complementary expertise to maximize marketing and sales synergies.
Health and beauty, and specifically the natural consumer goods market is expected to become the largest niche market globally within the next five years, driven both by the growth of a middle class consumer base in large cities and an increased desire for products that focus on wholesome, natural ingredients free of dyes, chemicals and additives.
“To capture this growth, we will leverage the key strengths Go Design Group and Company, Story & Brand bring to the partnership – along with a deep category knowledge; scale and local market experience; and our mutual commitment to consumer-focused innovation.
“This joint venture positions our businesses for growth and fundamentally changes our game in the US. Our organizations have developed a strong working relationship and trust. I am pleased to be working together with Jarrette Atkins and his talented team, and have every confidence that our partnership will be a long-term success,” concluded Richards.
Go Design Group’s Chief Executive Officer, Jarrette Atkins, added, “This joint venture with Company, Story & Brand complements our existing Consumer Product branding business and leverages our extensive design and creative network and support infrastructure in the US. With our joint strength and shared vision, I am confident that we will be able to develop a dynamic product marketing business together under the Suzanne Cortez name.”
The joint venture company will be headquartered in Atlanta, GA.
About Go Design Group
Driven to enrich and delight the world through creative design for brands that matter, Go Design Group has led the NJ marketplace for more than 10 years. To learn more about Go Design Group, including our initiatives and previous projects, please visit www.godesigngroup.com
About Company, Story & Brand
Company, Story & Brand, founded by Lise Richards in 2008 and headquartered in Atlanta, GA, is a leading branding and business development firm.
Company, Story & Brand specializes in building brands for media exposure, enlarging sales revenue and market share. At the core of Company, Story & Brand’s strategy is a resilient integrated growth model that encompasses the entire micropreneur business lifecycle, from strategy and launch to branding, merchandising, sales and promotion of a wide range of services and products. Their clients have gone on to create highly successful consulting practices and television, and speaking careers. Company, Story & Brand’s portfolio of high profile clientele is the preferred choice for transitioning professionals. Company, Story & Brand remains a firm advocate of sustainable growth and is committed to its role as a responsible corporate citizen.
SOURCE Suzanne Cortez
For further information: Suzanne Cortez Media, media@suzannecortez.com.